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What we a re doi n to attract these <br /> g <br /> t es of busi nesses <br /> vp <br /> • Proactive business outreach <br /> — Outreach at International Council of Shopping Centers and other <br /> organizations <br /> — Working with local brokers, property owners and developers <br /> — Reaching out to specific retailers and restaurants that <br /> complement the city's business mix <br /> — Customized recruitment of specific businesses <br /> — Targeting vacant and underutilized sites <br /> • Need to demonstrate demographics to support targets <br /> (e.g., walking traffic, disposable income) <br /> • Initiating marketing and branding with goal to initiate a <br /> campaign in 2012-13 <br /> - . - _ �,�;� ��� .� - :� =_� '�► .� -,��; � � <br /> � <br /> ��' �� <br /> 49 <br />