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AgdaPkt 2012-07-09
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AgdaPkt 2012-07-09
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Last modified
7/10/2012 9:27:35 AM
Creation date
7/5/2012 4:54:48 PM
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Template:
CC Index
CC Index - Document Type
Agenda Packet
Meeting Type
Joint
Agency Type
City Council
Date
7/9/2012
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6.1.F. - Page 1 <br /> RE PO RT <br /> To the Honorable Mayor and City Council <br /> From the Cit Mana er <br /> July 9, 2012 <br /> SUBJECT <br /> Agreement between the City of Redwood City and the Youth Leadership Institute for <br /> Fiscal Years 2011-2012 and 2012-2013 <br /> RECOMMENDATION <br /> Approve and authorize the City Manager to execute the agreement between the City of <br /> Redwood City, as fiscal agent for Redwood City 2020, and the Youth Leadership <br /> Institute (YLI) for the North Fair Oaks Healthy Corner Store Makeover Project. <br /> BACKGROUND <br /> For the past two years, Redwood City 2020 has been working on four environmental <br /> goals for our Community Wellness initiative. One of those goals is: Make healthy food <br /> the easy, affordable and viable option. In furtherance of that goal, Redwood City 2020 <br /> submitted a grant proposal to the Kaiser Foundation Hospital Fund in the amount of <br /> $75,000 per year for two years to support the North Fair Oaks Corner Store Makeover <br /> Project. The grant will be used to support communities in implementing strategies that <br /> can help transform local food environments and foster physical activity. <br /> ANALYSIS <br /> Kaiser awarded the grant to Redwood City 2020 who will manage the entire grant and <br /> will subcontract with YLI in the amount of $110,000 for two years to work on those <br /> efforts. The remaining grant amount will be used for Technical Support and Evaluation. <br /> With this grant, Redwood City 2020 can implement the North Fair Oaks Healthy Corner <br /> Store Makeover Project, to work with small business owners, youth, community <br /> residents, and organizations located in North Fair Oaks, an unincorporated area of San <br /> Mateo County. Redwood City 2020 will work with YLI and other local youth groups to <br /> transform four locally-owned small markets, over the two year grant period, by <br /> increasing their attractiveness, and improving community access to healthy food options <br /> in the stores, while decreasing access to, removing, or making less attractive the <br /> unhealthy options (junk food, alcohol, tobacco) through changes in advertisements and <br /> product placement. <br />
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