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Distribution System Reco~nmen~lation: ConJidcr delivery of the bin to the r~.~ident using an outside courier service ,'ts the primary distribution system to be augmented by distribution events if. they appear feasible.' Distributiott System Rationale .. Then: are three popular ways bins are distributed: I) direct delivery tO the resident, 2) residents pick up their bin at'a how-to compost workshop, or 3) residents pick up their bin at a special location (i.e. a central parking lot) established for a 2~3 day distribution event. .Experience in other jurisdictions has shown that approximately 25 % of' bin purchasers are interested in attending'a how-to compost wor'kshop. The other 75~ elthe~ already know. how 'to.compOSt or prefer to lunrn (~n their, own. Typically instructions are included with the bin. In San- Marco County a copy of' the book titled "Backyard Composting" and a'how.-to' · '' information sheet will be included with the bin. Therefore, we believe requiring residents m pick up their bin at a.workshop might discourage those who are not interested in attending a workshoP. Special'events established to distribuie a large number of bins over 2 or 3 days have worked well for some ju'risdictions. However, we believe, this works best When a single jurisdiction" is distributing bins to a small geographic am. Distribution countywide via special events" would pose several, logistical problems including selecting locations that are equidistant from all jurisdictions and accurately allocating inventory to multiple locations to meet demand. In addition, this delivery system does not provide for continuous distribution of' bins. Direct delivery to residents will create a uniform prograin throughout the cotmty which will simplify program coordination and program promotion. Direct delivery will allow centralized °rde'r processing and trac. king by the Waste Management DMsion of' the County Public ' Works Department and a single storage location for inventory. Program Promotion · ~ecommendation: Use several Iow or no cost media to promote the availability of compost bins. We iniend to use a steady approach to promoting the bin distri.bution program. This approach will phase demand so that delays are minimized and the administration of the pr6gram is not overloaded. It will also allow word or' mouth advertising to take effect. At the beginning of the program newspaper articles will be 'solicited announcing the program and ho.w to purchase a bin. This coverage will be supplemented by articles in other media (e.g, city newslctter~, recreation department announcement~, etc,} aa they are published.: F. xhibit "A" -.Page 6 of 8