AgdaPkt 2014-03-24 Closed and Regular

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City of RE 7.1.D. - Page 30 Both efforts are managed to ensure that schools in each community in the County are reached. For communities without High Schools,the feeder schools in neighboring communities are specifically targeted for presentations. In addition to outreach at the school sites,a number of student activity guides and coloring books related to watershed health and littering are provided to children who attend outreach events.Schools are also directly targeted in promotion of Coastal Cleanup Day. PIP also participates in a regional anti-littering campaign developed by BASMAA targeted at youth ages 14 to 24. As acting chair of the BASMAA PIP committee,SMCWPPP PIP has participated in the development and dissemination of campaign materials,and has conducted local events on behalf of all jurisdictions to promote the campaign. The campaign, entitled"Be The Street You Want to See",will soon transition from building a community of youth dedicated to not littering to engaging that community in action. SMCWPPP,through its PIP program,plans to continue to conduct community outreach events on behalf of Permittees who request support.Outreach materials related to litter that are distributed include,in addition to the children's materials listed above under Outreach to School- age Children or Youth,a promotional sign for cigarette smokers to discourage cigarette litter, and pocket ashtrays are given out.A general stormwater pollution prevention flyer in English and Spanish that includes litter reduction in its messaging is distributed. In addition to table outreach events conducted for specific Permittees, PIP also conducts a Countywide Event aimed to reach residents from throughout the County. PIP manages an online calendar which promotes clean-up events by non-profit organizations throughout the County. In FY 2012,PIP completed its 7th year acting as the county coordinator for Coastal Cleanup Day, increasing volunteer participation by 400%in that time,and trash removal increased by 300%. During the term of the MRP,new outreach materials have been disseminated to the public, including reusable shopping bags to encourage reduction in use of carryout plastic bags; PIP has supported a countywide ban on carryout bags that began implementation on April 22,2013. In addition,spring cleanups taking place in individual jurisdictions are promoted under one theme by PIP, entitled Spring Cleaning SMC. PIP assists in directing volunteers to cleanup events in their communities. SMCWPPP conducted a total of 11 outreach events on behalf of various jurisdictions within the County in the FY 2012-2013.SMCWPPP will also continue maintaining an online calendar of cleanups on a monthly basis. In addition to using the SMCWPPP website, flowstobay.org,to promote cleanups,PIP is actively involved in social media platforms such as Facebook,Twitter,You Tube,and Instagram to deliver anti-littering and cleanup messages. Coastal Cleanup Day Promotion(Countywide) On the countywide level,SMCWPPP also conducts annual press releases for Coastal Cleanup Day, and uses Twitter to promote cleanup events.These releases are intended to gain support and assistance for cleanup events conducted each September in local water bodies. BASMAA Regional Media Relations Project(Regional) Through participation and funding of the Regional Media Relations Project,the City is continuing to implement a media relations project partially designed to reduce littering from target audiences in the Bay Area.The goal of the BASMAA Media Relations Project is to generate media coverage that encourages individuals to adopt behavior changes to prevent water pollution,including littering.At least two press releases or PSAs focus on litter issues each year (e.g., creek clean-up activities,preventing litter by using reusable containers,etc.).In FY 2012- 2013,the Media Relations project developed a press release new and recent bag bans in cities 22