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I I II I E III I' In response to Councilman Leipzig's questions, Human Resources Director Rivera-Pena said this classification supersedes the Redevelopment Agency Housing and Economic - Development Specialist III, a funded position, which is currently vacant. She explained that staff believed new specifications were needed to attract a specialist in sales and marketing, and advised that the new position would be funded with those funds set aside in the budget for the old position. In response to Councilman Leipzig's questions, City Manager Everett and Director Rivera-Pena said that Council approves all salary plans, even those of the Redevelopment Agency, and that this new position would report to the Manager of Planning and Redevelopment, Michael Church. Councilman Leipzig said, "I think... the money could be better spent. I don't think we need to add staff. We need to encourage the private sector. This is not the way to go." Councilman Leipzig suggested that the Chamber of Commerce would be a more appropriate organization to support an Economic Development Coordinator. In response to Councilman Ruskin's concerns, City Manager Everett said that the proposed job specifications would not be used in recruiting materials, but state law dictated that certain information be included in all public documents including approved job descriptions. City Manager Everett acknowledged Councilman Ruskin's contention that a special recruitment program needed to be employed in this case to attract the unique, ~ sales oriented, marketing expert and public relations specialist needed to fill this position. Councilman Ruskin asked that the Council Economic Development Committee have input into developing the advertising recruitment materials and process. He added that the success of the program will largely depend on the new Economic Development Coordinator, and it was absolutely imperative that he/she be a superb sales person with effective marketing experience. Councilman Ruskin pointed out that this type of sales and public relations position is out of the norm for governmental entities, and suggested that the recruitment process reach out to the private sector and experienced sales and marketing people. MEMO 3/25/97 Councilwoman La Berge, retired Communications Coordinator of the San Mateo Community College System, agreed with Councilman Ruskin that an effective recruitment process needed input ITom business people and PR and marketing people, and was vital to attracting top notch sales and marketing people to this new government position. 1) MIS: RUSKINIBUCHAN. TITLE READ. RESOLUTION NO. 13033 APPROVING JOB SPECIFICATIONS FOR THE POSITION OF ECONOMIC DEVELOPMENT COORDINATOR - REGULAR COUNCIL MEETING MINUTE BOOK NO. 55 MARCH24,1997 MINUTES Page No. 215 PAGE 4