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EXHIBIT"A" SCOPE OFSERVICES Below, Godbe Research has crafted our recommended scope of work #or City of Redwood City to iliustrate the types of considerations that go inM each of our community priorities and city satisfaction studies. While each of our research p�ojects is customized to the needs of a given ciient, there is a specific and proven process to conducting public opinion research to evaluate resident and city satisfaction. Accordingly speci�ic services for the 2015 Ci#y Satisfaction Survey that shall be completed by Consultant indude: - Conducting an �-person kick-off meeting with the City and potentially other project stakeholders the City wishes to nvolve, as well as addi�onal meetings and conference calls#o discuss the research objectives and other aspects of the 2015 City Satisfaction Survey in detail. - Reviewing voter and resident demographics in Redwood City, any related previous opinion research data {e�.2010, 2008, 2003, and 2001 surveys), and other information that will help to inform and support the 2015 City Satisfactian Survey. - Designing and re�ining a survey instrument of approximately 15 to 20-minutes in length so that it addresses the research objectives of the City related to the 2015 City Satisfaction Sutvey process. This is done through an �terative procsss befinreen Godbe Research and the City. The survey wiil be designed to be formatted for both Internet and telephone survey modalities as a 'hybrid survey' and both versions of the survey will be identical. o For reference, the 2010 City Satisfaction Survey was approximately 18- minutes in length; however, we have rotated topics in previous City Satisfaction Surveys, which could make for a bnger or shorter survey for the 2015 survey event. • Translating the survey instrument in both formats into Spanish to account for the roughly 20% of the City's registered vo6ng population that is Latino and the further approximate 10%that is estimated to be linguistically isolated (State voter file). - Programming, re�ning, and testing the Intemet version of the survey instrumerrt using our Internet survey software package. This will be done by our team of fT and programming experts. • CATI programming the survey version of the survey nstrument for efficien# and accurate data collection, and training telephone hterviewing personnel on the questionnaire and intenriewing protocol. ATTY/AGR/2015/AMENDMENTSJAMEND N0.1 GODBE RESEARCH—AMENOMENTTO A6R FOR PROFESSIONAL SERVICES REV:07-02-15 Vli Page 3 of 6