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Agmt15 Godbe Research
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Agmt15 Godbe Research
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Last modified
7/31/2015 9:52:52 AM
Creation date
5/1/2015 8:52:20 AM
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Agreement
Contractor Name
Godbe Research
PROJECT NAME
2015 City Satisfaction Survey
RMP File Number
304.5
Date
4/30/2015
Amendment
Yes
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i <br /> o For our telephone interviewing projects, Godbe Research uses only live <br /> interviewers who have been trained on the survey questionnaire and who <br /> are bcated in the westem United States. <br /> - Pre-testing the survey instrument in both modalities to ensure that the questions <br /> and response codes are understandable to �espondents, and to ensure that <br /> the survey length coincides with the budgeted survey length for the ptoject. <br /> - Development of a recruitment email for the Internet version of #he sunrey <br /> and working with the City to send recruitment emails to voters with email <br /> addresses in the voterfile forthe 2015 City Satisfaction Survey. <br /> o Based on the City's prefe�ence and communications po(icies, we can <br /> deveiop the recruitment email and process to be completed by our'white <br /> listed' provider, or the City can send recruitment emails intemally where <br /> respondents are re-directed to our web site to take the survey. <br /> o Finally, we can also match any intemal email lists the City has (e.g, paric <br /> and recreation lists, City communications lists, water service lisfs, etc.)to <br /> the file, so that we can include additional voters that do not have email <br /> addresses on file with the State Voter �'ile or County Registrar of Voters <br /> due to information collected during registration. <br /> - Development of a stratified and clustered listed sample of Redwood City voters. <br /> The isted sample will first be constructed using email addresses from the voter <br /> file, as the htemet modality will be conducted flrst in the hybrid survey process. <br /> Once we have developed the htemet sample, the rest of the sample will be de- <br /> duplicated by matching names, addresses, and phone numbers from Intemet <br /> survey respondents to those in the voter file. We wi11 then remove any voter <br /> from the telephone survey sample who previously completed the survey via #he <br /> Internet. Futher, we will ask telephone survey respondents in that sample � <br /> they have already completed the survey via the Intemet and will remove those <br /> voters from the survey process through a screening question. <br /> o For review, there are a total of appro�umately 35,542 voters in Redwood <br /> City. Withfn the voter file, we have email addresses fo� approximately <br /> 8,699 voters or about 24% of the total voting electorate and 35% of <br /> the total households in the City. We also have approximately 4,193 cell <br /> phone numbers, which �epresents about 12% of the telephone <br /> numbers in the voterftle. <br /> • Conducting approximate 15 to 20-minute Internet and telephone s�terviews <br /> with 400 (n=400) total Redwood City vote�s according to a strict lnterviewing <br /> protocol and our approved sampling design. A sample size of 400 wiN provide <br /> for a margin of error of no greater than +/-4.9% at the 95% corif'idence level, <br /> when looking at all voters, as we11 as all residents, in the City of Redwood City. <br /> ATTY/AGR/2015/AMENDMENTSJAMEND N0.1 GODBf RESEARCH—AMENDMENT 70 AGR FOR PROFESSIONAL SERVICES <br /> REV:07-02-15 VR <br /> Page 4 of 6 <br />
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