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EXHIBIT "A" SCOPE OF SERVICES Below, Godbe Research has crafted our recommended scope of work for City of Redwood City to illustrate the types of considerations that go into each of our community priorities and city satisfaction studies. While each of our research projects is customized to the needs of a given client, there is a specific and proven process to conducting public opinion research to evaluate resident and city satisfaction. Accordingly specific services for the 2015 City Satisfaction Survey that shall be completed by Consultant include: • Conducting an in-person kick-off meeting with the City and potentially other project stakeholders the City wishes to involve, as well as additional meetings and conference calls to discuss the research objectives and other aspects of the 2015 City Satisfaction Survey in detail. • Reviewing voter and resident demographics in Redwood City, any related previous opinion research data (e.g. 2010, 2008, 2003, and 2001 surveys), and other information that will help to inform and support the 2015 City Satisfaction Survey. • Designing and refining a survey instrument of approximately 15 to 20-minutes in length so that it addresses the research objectives of the City related to the 2015 City Satisfaction Survey process. This is done through an iterative process between Godbe Research and the City. The survey will be designed to be formatted for both Intemet and telephone survey modalities as a `hybrid survey' and both versions of the survey will be identical. o For reference, the 2010 City Satisfaction Survey was approximately 18- minutes in length; however, we have rotated topics in previous City Satisfaction Surveys, which could make for a longer or shorter survey for the 2015 survey event. • Translating the survey instrument in both formats into Spanish to account for the roughly 20% of the City's registered voting population that is Latino and the further approximate 10%that is estimated to be linguistically isolated (State voter file). • Programming, refining, and testing the Internet version of the survey instrument using our Internet survey software package. This will be done by our team of IT and programming experts. • CATI programming the survey version of the survey instrument for efficient and accurate data collection, and training telephone interviewing personnel on the questionnaire and interviewing protocol. REV:03-16-15 MLG Page 9 of 13 ATTY/AGR.2015.050/Godbe Research