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EXHIBIT A 7.3.C. - Page 6 <br /> Proposed Classification: <br /> CITY OF REDWOOD CITY <br /> COMMUNICATIONS AND MARKETING MULTIMEDIA ANALYST <br /> DEFINITION <br /> The Communications and Marketing Multimedia Analyst will lead the content <br /> development and implementation of marketing- driven websites, multimedia tools, social <br /> media, content development for print pieces, e- publications, digital tools and other <br /> marketing communication initiatives for the City of Redwood City. <br /> DISTINGUISING CHARACTERISTICS <br /> This is a professional level class responsible for providing complex and specialized <br /> management assistance by planning and developing, coordinating, and evaluating the <br /> function of internal and external communications and marketing programs, public <br /> relations, social media, web design and content management. <br /> SUPERVISION RECEIVED AND EXERCISED <br /> Receives general direction from the Public Communications Manager. <br /> EXAMPLES OF IMPORTANT AND ESSENTIAL DUTIES <br /> Duties may include, but are not limited to, the following: <br /> Develop, administer and implement City programs in the area of communication, <br /> multimedia marketing, website design and content management and social media. <br /> Coordinate and manage City engagement on social media platforms, blogs, and <br /> discussion boards. <br /> Coordinate the City's official social media platforms including Facebook, Twitter, <br /> Instagram or other City communication portals, as assigned. Serve as the "eyes and <br /> ears" of the City across social media channels. <br /> Identify new online and digital opportunities for community information sharing, <br /> engagement and measures the impact of these efforts through strong experience in <br /> google analytics, SEO and other measurements. <br /> Experiment with new and /or alternative ways to leverage social media activities, and <br /> make recommendations to the Public Communications Manager. <br /> Define key performance indicators, measuring the impact of web, digital and social <br /> media activities and develops best practices to further support these initiatives. <br /> Page 3 of 11 <br /> ATTY /RES0.3114 /CC RESO AMENDING CITY CLASSIFICATION MEDIA ANALYST & ENVIRONMENTAL INITIATIVES COORDINATOR <br /> REV: 07 -17 -15 MLG <br />