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7.3.C. - Page 7 EXHIBIT A <br /> Coordinate communication activities, including special event marketing, and manages <br /> website content, digital marketing tools, integrated marketing campaigns and social <br /> media content development and monitoring. <br /> Coordinate and performs related technical, statistical and administrative work, including <br /> document preparation and data entry involving information technology, website and <br /> social media development as it relates to research and developing best practices within <br /> marketing and communications goals and activities. <br /> Perform routine updates of city images and image library on the City's website, create <br /> forms and surveys and update City content and information to support citywide <br /> marketing and communication goals. <br /> Prepare and coordinate the distribution of e- newsletters, e- blasts and announcements, <br /> event invitations and other marketing and communication efforts. <br /> Work as part of a creative team to develop and support content and ideas implementing <br /> marketing and communications initiatives citywide with the goal of building online <br /> communities and furthering public information and information sharing. Perform related <br /> duties as assigned. <br /> JOB RELATED AND ESSENTIAL QUALIFICATIONS <br /> Knowledge of: <br /> Principles, practices and concepts of open government and citizen participation. <br /> Research and analysis methods, especially online tools to measure results. <br /> Operation of personal computers and information management with proficiency <br /> using word processing, spreadsheets, databases, and web -based programs specific <br /> to social media and digital tools including blogs, Word Press, Drupal, Adobe, etc. <br /> Advanced principles of interactive marketing and communication strategies and <br /> technologies, including use of social media, Web 2.0 technologies, and other web - <br /> based communication tools and technologies. <br /> Advanced principles and techniques of professional writing, English grammar, <br /> spelling, and punctuation. <br /> Excellent written and verbal communication skills. <br /> Ability to copy write, edit and proofread own work and the work of others. <br /> Photography /video production and multi -media skills preferred. <br /> Page 4 of 11 <br /> ATTY /RES0.3114 /CC RESO AMENDING CITY CLASSIFICATION MEDIA ANALYST & ENVIRONMENTAL INITIATIVES COORDINATOR <br /> REV: 07 -17 -15 MLG <br />