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• Supporter recruitment at public events (summer events as mentioned) <br /> • Identifying third parties for endorsements (HOAs,Veterans, sports groups, <br /> etc.) <br /> • Small peer-to-peer coffees or lunches <br /> • Presentations and group meetings <br /> BergDavis will provide coaching and other assistance in advance of private and public <br /> meetings, including"tough question" practice, as well as other strategic advice. <br /> Stakeholder ldentification <br /> Typically BergDavis works with clients to identify critical stakeholders. In the case of <br /> Redwood City, many of these groups are self-evident:veterans,seniors, adjacent <br /> neighbors, park users, sports groups, etc. BergDavis would review existing contacts <br /> and suggest additions if gaps are identified. Our team would maintain a database of <br /> stakeholders as we conduct outreach and track the results. We would also use the <br /> database for sending updates and recruiting supporters for public hearings. <br /> Creation of Key Messages <br /> BergDavis would develop clear and concise messages that would be used in all <br /> documents and communication efforts. Messages would cover a range of topics- <br /> everything from parking and shadows,to community impact, to historic resources and <br /> environmental sustainability. <br /> Creation of Project Materials <br /> BergDavis would create facts sheets and other briefing documents for the project <br /> based upon the project's key messages.Typically briefing kits contain renderings, a <br /> fact sheet, an introductory letter, a set of Frequently Asked Questions(FAQ,) and <br /> other handouts as necessary. <br /> Online Communications <br /> BergDavis would use project materials to generate a web presence for the project, and <br /> would leverage the site through existing or new social media platforms. The site could <br /> either be a page or pages on the city's website, or a standalone site could be <br /> developed. It's possible to embed outreach tools within the website which would <br /> allow people to register and receive project updates via email blasts or an e- <br /> newsletter. <br /> Public Meeting Facilitation & Management <br /> BergDavis would take the lead in preparing the team to host a public meeting after the <br /> initial round of"quiet" outreach was complete.The firm is able to provide all logistical <br /> services including recommending a notification strategy, preparing an invitation <br /> and/or ads for local papers or blogs, developing an agenda, recommending speakers <br /> and formats, and coaching the team on content, anticipated questions and crowd <br /> management strategies. <br /> REV:07-28-15 MLG <br /> ATTY/AGR/2015.148/ELS ARCHITECTURE AND�ESIGN <br />