Agmt15 ELS Architecture and Urban Design (2)

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1 � B+�rgDavis Public Affairs Confidential Memo DATE: July 13, 2015 TO: Clarence Mamuyac :� FROM: Jessica Berg � RE: Public Affairs Proposal Thank you for offering BergDavis the opportunity to provide a proposal for public affairs services on behalf of Redwood City and the YMCA of Silicon Valley. I hope I conveyed both our breadth of experience and our enthusiasm for the endeavor in our conversation with your client. We have greatly enjoyed our past collaboration with ELS and, given our expertise in land use related communications and community outreach, I believe we could be an impactful member of your team. The balance of this document is an overview of services that BergDavis might provide for the project.As we discussed yesterday, our firm is more than happy to tailor its scope of services to the client's needs depending on the team's existing ca�acity, budget and capabilities. Scope of Services BergDavis takes its role as an advisor for its clients seriously. We believe it's our obligation to protect clients' reputations, advance their goals, and provide them with honest, unsparing advice. As a part of your team we will do our utmost to be strong advocates and thoughtful communicators on their behalf. Our efforts could include: Advice and Strategy First and foremost we are advisors to our clients, providing advice and counsel as necessary. We take a long view of client projects, anticipating potential opportunities and obstacles so that they may prepare for either best case or worst case scenarios in advance. We expect to be used as a sounding board to develop useful strategies to move the project forward. Develop an Outreach Plan BergDavis will develop an outreach plan to maximize stakeholder engagement, elicit feedback and ultimately develop project supporters. Tools in a plan may include: • Direct mail to area neighbors and other key stakeholders • Electronic outreach REV:07-28-15 MLG ATTY/AGR/2015.148/ELS ARCHITECTURE AND DESIGN