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12/07/2015 6.3.B. - Page 12 �.l � 1 T �7''�s�" r a �se1 r,+��car��s, �tf,it�.r��,d.y tr.< Summary Memorandum Redwood City All-Mail Ballot Voter Education and Outreach Prepared by Surlene Grant, Envirocom Communications Strategies, LLC October 31, 2015 - � � • For the November 3, 2015 Consolidated Municipal, School and Special District Election, the County of San Mateo served as a pilot jurisdiction for an all-mail ballot election process. Every city and jurisdiction in the County with ballot measures or positions to be decided in the election, including Redwood City, participated in the all-mail ballot. Prior to Election Day, the Redwood City Council wanted to ensure that the voters in Redwood City were aware of the change in the process and the new mechanics of voting. The new process encouraged people to mail their ballots in advance of Election Day. The change in the process would reduce that number of community polling places in all communities. In Redwood City, there would be five polling places available for voters. The City of Redwood City retained the services of Envirocom Communications Strategies, LLC to bolster the City's outreach and education efforts regarding the all-mail election. Envirocom conducted the outreach from September 21, 2015 through the week of October 26, 2015. Envirocom's principal is Surlene Grant, a "native-daughter" of Redwood City with continued family and social ties to the community, and familiarity with the various neighborhoods. Surlene served as the key contact and outreach consultant for this project. The following provides an overview of the outreach and education effort. Message It is important to note that Envirocom's efforts were neutral and focused only on "how" to vote. The key message points were: • The ballot that the voter received at their home is not junk mail. • The ballot has to be post marked by November 3, therefore, it has to be mailed early in the day, or better a few days in advance. • A reminder that the local polling place where a voter may have gone in previous years would most likely not be one of the five open on Election Day. 2 Envirocom Communications Strategies, LLC— Summary Memorandum 8 RESO.#15461 MUFF#307