Agmt15 Bay Area Bike Share Agreement

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203193300.19 -31- events, social media outreach, programs, partnerships and other efforts to educate residents of the Participating Cities about bike share, to launch the Program and to grow membership and ridership in a financially sustainable manner. 13.2 A portion of Operator’s marketing plan will include marketing and outreach to low-income communities, disadvantaged communities, and communities for which English is not the native language, shall be subject to the approval of MTC and the Participating Cities, shall comply with local requirements regarding language access for each Participating City, shall comply with local standards for decency and not be offensive to the general public. MTC retains the non-exclusive right to conduct marketing and outreach to low-income neighborhoods and limited English proficiency neighborhoods. Operator’s marketing activities shall not violate the Advertising Restrictions. 13.3 [INTENTIONALLY OMITTED] WEBSITE 14.1 Operator shall create and maintain a Program website, subject to the MTC’s prior review. The Program’s website shall include, at a minimum, all of the following elements: 14.1.1 Eligibility requirements; 14.1.2 Subscription information and rate schedules; 14.1.3 Payment and subscription processing information; 14.1.4 Method for subscribers to update required information; 14.1.5 Subscriber agreement and acceptance of terms; 14.1.6 Map of network of Stations and real-time availability of Bicycles at each Station; 14.1.7 Frequently Asked Questions; 14.1.8 Safety requirements and information (including malfunctions and crashes); 14.1.9 News and operational updates; 14.1.10 Special events notices; 14.1.11 Links to other bike programs and events; 14.1.12 Call center contact information; 14.1.13 Real-time information on Bicycles and Docks for app developers (e.g. JSON Feed); 14.1.14 System -wide anonymized historical data; 14.1.15 For individual members, that member’s ridership history;