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CC Min 1994-12-19
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CC Min 1994-12-19
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Minutes
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12/19/1994
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<br />Mayor Gasparini called on those people who had submitted speaker's cards. <br />Leonard Sbrocco, Publisher of the Redwood City Tribune, stated that the Council had a <br />clear choice between the two bids. Mr. Sbrocco advised that what the Redwood City <br />Tribune had to offer was: 1) the same prices as the previous year causing no increase in <br />the City's budget; 2) the Tribune's circulation is 10 times greater than the Almanac <br />(although the paid circulation is only 350-1,100); and 3) the Tribune is an audited <br />newspaper. Mr. Sbrocco stated that the Tribune had expanded into Redwood Shores; since <br />April the Tribune had made three solicitations in Redwood Shores inviting anyone who <br />wanted a Tribune to call the Tribune and a newspaper would be mailed to them free of <br />charge and there will be another in January; the Tribune is available at no cost; and the <br />Tribune provides full coverage of all Redwood City news events in an honest, fair and <br />objective manner as possible. Mr. Sbrocco said the purpose of advertising legal notices is <br />to inform and educate the public and encourage participation and awareness in <br />government, and the Council has a clear choice: go with the low bid and fulfill a minimal <br />obligation or go with the Tribune which costs a little bit more but reaches an <br />overwhelming majority of residences. Mr. Sbrocco stated that the difference in the bid is <br />about $3,000 to $4,000 and said it was largely worth it when considering the best interests <br />of the citizens of Redwood City. Mr. Sbrocco asked the Council to renew its agreement <br />with the Tribune. <br />Councilwoman Steinfeld stated she had brought it up two years ago and last year and will <br />bring it up this year - a dollar is still a dollar. The chief purpose for official advertising is <br />request for qualifications, contractors notices etc., and those items of general community <br />concern such as committee notices are always advertised in both papers. The issue is not <br />if cost is offset by volume, but do the contractors and bidders know where to find notices <br />and can they afford the $6.00 (annual subscription of the Redwood City Almanac). <br />Councilwoman Steinfeld stated the Almanac's bid was $3.00 per column inch and the <br />Tribune's was $4.00 per column inch on legal ads and $3.50 versus $4.50 for display ads - <br />a dollar is still a dollar. <br />MIS: STEINFELD/SANFILIPO <br />RESOLUTION ACCEPTING BID OF THE REDWOOD CITY ALMANAC FOR <br />OFFICIAL ADVERTISING; DESIGNATING SAID NEWSPAPER AS THE OFFICIAL <br />NEWSPAPER OF THE CITY OF REDWOOD CITY; AND REJECTING ALL OTHER <br />BIDS <br />(Later withdrawn.) <br />In answer to Council questions regarding the situation if two lowest bids had been <br />submitted and the Charter's requirement of making the selection based on the newspaper <br />with the highest paid circulation, City Attorney Schricker advised that the law had not <br />changed, but the Charter did not define "two lowest responsible bids." The Council had to <br />make a determination as to whether or not there really were two lowest responsible bids or <br />MINUTE BOOK NO. 52 Regular Meeting Minutes <br />Page No. 472 December 19, 1994 <br /> Page 9 <br />
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