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Exhibit "A" <br /> SCOPE OF SERVICES AND PAYMENT <br /> Print & Mail Service: Optional Services Continued <br /> Direct Communications - Inserts <br /> Selective Inserting is available, which allows you to selectively target insert, flyers, or newsletters to <br /> specific mail pieces. Selective Inserting will also allow you to exclude a #9 return envelope for all <br /> customers participating in an automatic payment program (ACH). Individual documents can be <br /> grouped together ("householding"), if desired. InfoSend gives you multiple insert handling and <br /> production options, along with fully featured tools to manage the process: <br /> Insert Requests & Management - InfoSend's online Insert Request Form is an innovative account <br /> management tool that streamlines insert management. Request a quote for printing and schedule all <br /> of your inserts online. Submit the form through our website and a summary of the request will be <br /> returned to the user via email. elnserts: InfoSend can also optionally include PDF images of your <br /> inserts in the Print Image Archive and/or in the eBills created by InfoSend's eBusiness products. <br /> Insert Handling — Client Provided - Any special inserts/flyers/stuffers prepared by the client can be <br /> inserted with the bills. You can drop your inserts off or have them shipped to InfoSend where they will <br /> be kept in inventory until the end of the run date. <br /> Insert Printing - InfoSend offers a complete range of insert printing services, from black to full color <br /> printing. <br /> • Inline Inserts - if your organization often includes static inserts with its bills, InfoSend can convert them <br /> to Inline Inserts. An automated process is set up to selectively print the inserts immediately after each <br /> bill is printed. This increases your ability to target specific customer types and provide one-to-one <br /> messaging. Inline inserts can be printed in black or full colors <br /> • Offline Inserts — traditional inserts are printed offline and then inserted with designated billing <br /> statements. Up to 5 offline inserts can be included with a bill run. <br /> Direct Communications — Postcards and Envelope Messaging <br /> • Postcards - recurring postcard jobs can be setup to send cost effective hard copy communications to <br /> your customers or prospective customers. Small postcards qualify for the discounted postcard postage <br /> rate. Email marketing is not effective due to spam filters and customer email overload. Postcards are the <br /> most effective type of direct marketing and communications. <br /> • Show Document Messages through the Envelope Window - Important messages can be printed on <br /> your documents in black or full color and shown through the outgoing envelope window. This is the most <br /> economical form of showing brief messages or images to the customer before they open the mail piece. <br /> This can help incentivize the customer to open the envelope right away by printing messages such as <br /> "INVOICE ENCLOSED". <br /> • Print Messages on the Outside of the Standard Envelope - Custom messages and images can be <br /> printed onto the standard InfoSend #10 double window envelope. This allows you to print a high amount <br /> of content on the outside of the envelope as you can print on both sides of the envelope. This type of <br /> printing is referred to as "sniping" and usually used to print temporary content on a month or two worth <br /> of envelope stock. It is more cost effective to digitally inkjet print this content onto pre-manufactured <br /> envelopes than to order truly custom stock that was manufactured specifically for you. <br /> Direct Communications — One Time Mailings <br /> One-time print and mail projects can be setup relatively quickly. They can be used in scenarios where <br /> an insert will not work and the topic you are communicating must be sent out as a separate mailing. <br /> • Examples are customer rate change notices or any other important notices that must be sent separately <br /> from your bills or other regular mailings. <br /> • Expedited projects are possible if you have an emergency and must send out a notification on short <br /> notice. <br /> • Example formats are postcards, letters that are inserted into a #10 envelope and letters that are folded <br /> and tabbed. <br /> ATTY/AG X016.076/InfoS nnd, Inc <br /> The information in this proposal is confidential and is not to be used or disclosed except to the recipient's employees, officers 8 <br /> and agents engaged in evaluating this proposal. <br />