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207 Chief Building Official advised Council that the greatest concern was in having notified approximately fifty owners of non-conformance of signs, required by ordinance to be corrected after amortization period of five years. In particular, it was felt City must look at its own sign problems, as well as being certain of response in correcting nonconforming signs. A sign on City property on Main Street was noted as having been issued under a revocable permit several years ago. Within 150 feet is a private billboard for which the owner has made application to be heard relative to letting the sign remain there. He felt it was difficult to react to an appeal while continuing to maintain a City sign that does not conform. There was brief discussion pertaining to a recommendation for a resolution revoking the revocable permit, which the City Attorney stated has been prepared and which could be acted upon at this time, or brought back at a later time. It was suggested that the total report be discussed before taking formal action. Councilman Keckley reviewed the "Climate Best by Government Test" sign at El Camino Real and Claremont, which has existed for some time, and recommendation by the Committee to remove the sign and either: (a) Incorporate a similar sign and motto within proposed service locations. club sign at El Camino Real and Claremont, or (b) Review and consider designing a new sign and placement at entrances to the City at different locations. Councilman Keckley indicated the Committee preferred the recommendation to remove the sign and incorporate the motto into service club signs at both ends of E1 Camino Real. Councilman Keckley advised that the Committee worked quite a number of months on the aspect of permitting free-standing signs on large parcels, such as for ABC Marine World, and their proposal would allow a revision in the Sign Ordinance that would allow such signs to be placed in accordance with a sliding ratio of sign area to lot frontage, which would take into account minimum acreage of the parcel. Chief Building Official discussed in more detail the proposed ratios, as well as additional recommended conditions, such as requirement of approval of Architectural Committee, location no nearer than 660 feet from a public street or highway in compliance with State billboard regulations, and construction be of non-combustible materials. He stated that in the past there have been requests for such signs for large parcels. ABC Marine World had initiated this action because of identity problems due to its being relatively isolated from the highway.