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Introduction of Ordinance amending Sign Ordinance to allow larger signs in accordance with a sliding ratio of sign area for large parcels had been held over from Council meeting of June 1, 1970, to allow consideration by all Members, including those on the Ordinance Review Committee, Vice -Mayor Keckley, Chairman, Ordinance Review Committee, reviewed the origin of the proposed amendment, which came about due to a request by Marine World and had been under discussion for several months. It was felt the resulting ordinance would accomodate the original request, while at the same time provide equitable treatment through the sliding scale provisions throughout the community. Councilman Henderson noted a rendering had been requested, and City Manager responded that effort had been made to comply, and that a number of methods had been attempted in order to demonstrate a typical sign, either architecturally or sketch rendering. The difficulty in producing an exhibit was in giving a realistic point of view and perspective. It was felt the best example that might be prepared would be a sketch that would indicate relationship to the sign at Redwood City Drive -In Theater, adjacent to Bayshore. Vice -Mayor Keckley noted the great deal of time and effort spent by Marine World to determine what height and width sign could be seen from the freeway. The committee favored the change, believing that Marine World would profit by a strong identification sign. There was additional discussion concerning the present use of a balloon to advertise Marine World, which is non -conforming and will have to be discontinued. Councilman Henderson expressed her dis- approval of ordinance change, and felt Marine World could find another means to advertise. Council discussed whether there would be a likelihood for similar requests, and it was felt that the restrictions as to distance required from any highway, and as to size of parcels, as well as requirement for architectural approval, would limit such requests. Councilman Petersen noted an identification problem, similar to Marine World's, at the time the Gemco property was being developed, and that the Sign Ordinance was amended to allow a larger identification sign on their building. He felt that it was not possible to anticipate every situation to be encountered, and that each situation must be considered for their particular conditions. Mayor Bury responded to a question from the audience to advise that the variance procedure does not apply, and change would be required in the Ordinance.