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ATTY/AGR/2016.252/MAGICAL BRIDGE PLAYGROUND <br />REV: 09-08-16 MK <br />Page 10 of 23 <br />the Services or Project, or matters pertaining thereto, with the public press, <br />representatives of the public media, public bodies or representatives of public <br />bodies, without City’s prior written consent. Magical Bridge shall have the right, <br />however, without City’s further consent, to include representations of Services <br />among Magical Bridge's promotional and professional material, provided that any <br />images, depictions or representations of the Red Morton Playground are clearly <br />identified as the Magical Bridge Playground at Redwood City, and to communicate <br />with persons or public bodies where necessary to perform under this Agreement. <br />D. Limitations. Nothing herein shall restrict City from using for any lawful purpose <br />any element or group of elements within the Magical Bridge Designs that is not <br />subject to protection under the confidentiality provisions of this Agreement or <br />applicable intellectual property laws, including patent, trademark, copyright or <br />trade secret law. <br />E. Ownership. As between the Parties, without limiting the licenses granted herein, <br />the Magical Bridge Designs, any and all derivative works thereof, and the design, <br />layout, and features of the Magical Bridge Playgrounds, including all intellectual <br />property rights therein, are and shall remain the sole property of Magical Bridge. <br />Each party will retain all right, title, and interest in and to all marketing materials <br />that it provides to the other party under this Agreement. All rights not expressly <br />granted in this Agreement are reserved by the parties. As referenced in this section, <br />“derivative works” shall not include any playgrounds built using Magical Bridge <br />Designs, architectural models, or images of Magical Bridge Playgrounds in <br />Redwood City. <br />13. Confidentiality <br />A. Confidential Information. “Confidential Information” means any proprietary <br />information, data, trade secrets, or know-how, including any information disclosed <br />prior to the Effective Date, either directly or indirectly in writing, orally or by <br />inspection of tangible objects (including, without limitation, designs, research, <br />product plans, products, services, equipment, customers, inventions, discoveries, <br />ideas, processes, drawings, hardware, specifications, product configuration <br />information, marketing and finance documents, prototypes, samples, and data sets, <br />equipment), whether or not designated as “confidential” disclosed by one party <br />(“Discloser”) to the other (“Recipient”) under this Agreement. Without limiting <br />the foregoing, Confidential Information of Magical Bridge shall include (a) <br />Magical Bridge Designs, and (b) all donor names, preferred physical and/or <br />electronic contact information, and amounts of donations (“Donor Information”). <br />Confidential Information does not include information which Recipient can <br />demonstrate (i) is known to Recipient without a confidentiality obligation at the <br />time of disclosure to Recipient by Discloser, (ii) has become publicly known and <br />made generally available through no wrongful act of Recipient, or (iii) has been <br />rightfully received by Recipient from a third party who is authorized to make such <br />disclosure. <br />6.1.N. - Page 13