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amount of time to get onto Farm Hill Boulevard from side streets, leading to <br />frustration for drivers and back-ups on nearby residential streets. <br />· Parallel Route Traffic Increases: There are three primary ways to get to Highway <br />280 in Redwood City: Edgewood Road, Farm Hill Boulevard and Woodside Road. <br />There was a general concern that drivers would choose these parallel routes over <br />Farm Hill Boulevard, leading to reduced traffic on Farm Hill, and increased traffic on <br />Edgewood and Woodside roads. <br />Evaluation Criteria <br />As a way to measure project safety goals and the quality of life concerns, an evaluation <br />plan was created with input from residents and adopted by the City Council. The <br />evaluation plan includes criteria to measure the effectiveness of the pilot project in <br />delivering on safety goals and other quality of life measures. The attached report <br />summarizes the results of the pilot as measured by the established criteria. Kimley-Horn <br />and Associates, a transportation-engineering firm, evaluated the project and their memo <br />goes into more detail and analysis. In their evaluation, Kimley-Horn used traffic data <br />collected by third parties, traffic data collection firm (Quality Traffic Data), travel time <br />data from another consulting firm (TJKM Traffic Consultants), collision data from the <br />Redwood City Police Department, and transit ridership data from SamTrans. <br />ANALYSIS <br />Data Analysis (Completed by Kimley-Horn) <br />Kimley-Horn completed an evaluation of the pilot using the approved evaluation plan; it <br />is attached to this report. Based on the consultant’s analysis of the twelve performance <br />measures, during the pilot: <br />· Performance improved in eight areas, <br />· Results were inconclusive in one area, and <br />· Performance declined in three areas. <br /> <br />Table 1 summarizes the results. <br /> <br />8.A. - Page 4