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V'� � ��� <br /> 6. RECREATION PROGRAMS <br /> GOAL: Offer high quality recreation programs to al/ age ��`� <br /> groups, diverse interests and all neighborhoods. 3;� I�� .. <br /> �,��,��.. �.�• <br /> Our goal for the Recreation Division is to offer high ����` � <br /> quality programs to all ages, interests and geographic <br /> areas of the City. However, information collected from <br /> the Census, the City's Neighborhood Survey and our own ," <br /> outreach, indicated that our programs are less used in the ��� <br /> Redwood Village and Friendly Acres neighborhoods, and <br /> that there are opportunities to expand programming for <br /> preschoolers, baby boomers and those over the age of 80. a <br /> w .� <br /> Internally, recreation division staffers wish to focus on 4 <br /> improving our cost recovery ability while providing for '`' �``„���' <br /> those who cannot afford our services and improve our �,$� _,�. '�' <br /> �.:'. <br /> ability to collect information on customer satisfaction. <br /> OBJECTIVES AND TARGETS <br /> B1 Increase Program Utilization Rates <br /> Targets: Increase aggregate program utilization from 40°� to 50°k by 2006. <br /> Rationale: The department's aggregate program utilization rate shows what <br /> percentage of the total class spaces has been filled. The measure <br /> indicates the degree to which the Department is offering popular <br /> classes and how well it is marketing its program to the community. <br /> In our neighborhood focus group, many commented that they didri t <br /> know what the department offers. By tracking and improving the <br /> program utilization measure the Department will be ensuring that it <br /> is meeting community needs and effectively providing information to <br /> the public. <br /> Time <br /> Frame <br /> (Compbtion <br /> Taryet Year or ' <br /> f� C t I 0 fl S Implementation L e a d F u n d i n g � <br /> C We Res onsibilit Sources <br /> a. Determine areas currendy lacking access to 2005 - <br /> programs and/or facilities Review Director General Fund <br /> Annuall <br /> Recreation & M <br /> 2005 - Community ; <br /> b. Develop a communications plan to effectively Review � General Fund ' <br /> market depaztment programs and services � Superintendent ' <br /> y and Special � <br /> Interest Mana er <br /> i <br /> Redwood City Parks, Recreation, and Community Services � 2004StrategicPlan 3-12 f <br /> E <br /> t <br /> � <br /> � <br />