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8'���.� <br /> Recreation & <br /> c. Create a Parks and Recreation Ambassador 20 � Community General Fund <br /> program to reach out to organized groups Services <br /> Su ' tendent <br /> d. Increase use of local media newspapers and Special Interest General Fund <br /> cable networks to expand public awazeness 2 � 6 Manager and Paid <br /> Adveriisin <br /> 2006 - ��onic <br /> e. Develop and distribute collateral materials Review Special Interest Means and <br /> (print and electronic) � Manager Corporate <br /> S onsor <br /> f. Expand use of web-based communication tools 2 �' Speciai Interests <br /> or methods via existing RecWaze database Review Manager General Fund <br /> Annuall <br /> B2 Develop Programs To Increase Participation in Targeted Age Groups by 2006 <br /> Targets: Increase program participations rates for the following age groups: <br /> - Toddlers and preschoolers from 28°� to 35°� as a shaze of <br /> Redwood City's population ' <br /> - Baby boomers from 3°,6 to 10°,6 <br /> - Seniors from 18°� to 25°� <br /> Rationale: Program participation rates show what share of various demographic <br /> groups use the Department's services. Participation rates, therefore, <br /> demonstrate how effectively the Department is serving its resident <br /> population. An assessment of population trends suggests significant <br /> growth in the above-mentioned age groups. The need to enhance <br /> service to these groups is supported by community group input, <br /> which highlights the needs of pre-school programs, and a need for <br /> programming for the baby-boom cohort and seniors. <br /> Time <br /> Frame <br /> (Completion <br /> Tarpet Year or <br /> /� C t I O Il S Implementation L e a d F u n d i n g <br /> C Ge Res onsibilit Sources <br /> a. Expand programming for toddlers and pre- Special Interest <br /> schoolers, including summer and winter break Manager and <br /> camp offerings; kindergarten readiness 2006 Youth & Teen General Fund <br /> programs; and early enrichment programs Manager <br /> Community <br /> b. Institute adult adventure programs (baby Services Manager <br /> boomers 2006 General Fund <br /> ) and Special <br /> Interest Mana er <br /> Community <br /> c. Expand wellness programs for adults and 2006 �rvices Manager <br /> seniors and Special General Fund <br /> Interest Mana er <br /> d. Establish pre-retirement consulting services 2007 CO ���' General Fund <br /> Services Mgr. � <br /> Redwood City Parks, Recreation, and Community Services � 2004StrategicPlan 3-13 <br /> � <br /> t <br />