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p on data published by the State Board of Equalization and using the 39 categories reported at the county level. SKMG developed this proprietary retail leakage and injections analysis in the mid 1980s. The model has since been applied to numerous communities to determine community- wide retail strengths and weaknesses and to identify new retail niches for specific projects. The locations where SKMG has applied this model within just the past couple years include Morgan Hill, Santa Rosa, Redding, Sonora, Inglewood, Antioch, and Thousand Oaks. The model is annually updated to reflect the most recently available Consumer Expenditures Survey prepared by the U.S. Department of Labor, Bureau of Labor Statistics. This data source is used to reflect typical consumer expenditure patterns by U.S. region and income level. ) A summary memorandum will present SKMG's retail market analysis and findings. 4. Edit List of Retail Business Types for Market Saturation The leakage and injections analytic results will be reviewed to identify retail categories that represent the greatest opportunity for new development in Redwood City. This determination will be augmented by SKMG's field visits to existing retail concentrations in Redwood City as well as research conducted by the City and Chamber under SKMG's direction to ensure a strong understanding of Redwood City's existing retail base. This determination of saturated retail markets is one of the major objectives of the retail leakage and injection analysis, and is an analytical step involved in all of SKMG's retail market studies. SKMG's field work will supplement this analysis by identifying the range of retail opportunities available, such as value-oriented retailing, regional retailing, and neighborhood -serving retail. Depending upon the configuration of the trade area used in the leakage and injection analysis, Redwood Shores would likely be subsumed within the model developed to assess citywide retail opportunities. However, separate analysis can be conducted to estimate the retail spending patterns and local retail needs of Redwood Shores' resident and employment bases. SKMG's field work, complemented by the City and Chamber research efforts, will then provide detailed information regarding existing and potential area retail opportunities. 5. Edit List of Retail Business Types for Demographics Different types of retailers and types of retail operations have market area size, demographic, income, and locational requirements. SKMG is familiar with many of these requirements as a result of retailer interviews conducted for other assignments, industry standards, and market and site analysis work conducted for numerous retailers, including Raley's, Costco, and Minute Man Press. This knowledge will be applied to the list of 3 .. ì - .._. ...._~"- ~