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and our understanding of the City's goals and its commitment to project implementation. These strategies would be developed in careful coordination with the City of Redwood City and Chamber of Commerce representatives and presented in a comprehensive implementation plan. The implementation plan may include one to five year programs (categorized by type of program), milestones and phasing, costs/investments associated with each program, anticipated results/impacts, and' efficient and cost effective evaluation/measurement techniques. SKMG has completed comparable implementation strategies for other California communities with focused economic development needs, with varying levels of detail, including Inglewood, San Francisco, San Pablo, and San Jose. Excerpts of some of the implementation strategies recommended by SKMG for the revitalization of Inglewood's Market/La Brea snopping district are included in Appendix II. SKMG's implementation plan will comprise the firm's most extensive study work product, including an introduction reviewing all of the study tasks contributing to preparation of the Implementation Plan. The plan will be designed in workbook format, with individual entries for each recommended strategy. PROMOTIONAL PRODUCTS 23. Design Materials SKMG will work with the City to develop promotional materials consistent with the recommendations of the Implementation Plan. SKMG will prepare text and provide suggestions regarding layout, organization, and structure, to be implemented by City staff using City-owned desktop publishing software. Many of SKMG's work products are used for promotional purposes, to attract retailers, businesses, private developers, or generally promote enhanced local awareness. Retail property owners and brokers, city redevelopment agencies, transportation agencies, and school districts have all abstracted portions of SKMG's work products for promotional purposes. 10 .. . - '_'H -.