CC Min 1999-12-13 Spc & Reg - Laserfiche WebLink

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the entire parcel, and the second most common violation is prohibited signage, and the third most common type of violation is excessive window signage. A discussion took place comparing and contrasting the old ordinance versus the new one, and the reasoning behind all the current violations. Council and staff engaged in dialogue, which addressed amortization periods, implementation of new ordinance, inventory and sign types. Before any enforcement action, staff suggests a positive public education campaign to explain to the residents and business world process occur to explain the goals and components of the sign improvement process. Staff clarified that the incremental steps are as follows: after public hearing, and council approving continuation of project, site inspection has to occur, confirmation of the calculation, confirmation of the status of the signs, written notice has to be given, staff-up for enforcement and follow ups. Council discussed issues related to costs, type of enforcement, and public involvement in the process. Council Member Pierce thanked staff for all the time and effort placed in this project. Council Member Howard thanked the presenters for a great job, and requested staff to provide Council with more options for viable course of action. Council Member Jordan requested that staff review what the County has been doing in regards to signage in the main thoroughfares. Furthermore, Council Member Jordan supports the hiring of an additional code enforcement officer if that shows commitment to enforcement of rules, which will benefit Redwood City's aesthetics. MEMO 1/4/00 Mayor Ruskin clarified that a working relationship has been established with the County (Nelson, of Community Development has also been involved). Contact has been established with them and a willingness has been expressed in regards to several areas: landscaping, codes pertaining to business faqade~ sexually oriented business, etc. Mayor Ruskin agreed with Council Member Jordan's position that since we've made this a priority we need to move forward with upgrading the appearance of the City. MEMO 1/4/00 Mayor Ruskin summation of the discussion is as follows: public hearing to be called (notification to be given to all bUsinesses before such public hearing), city wide enforcement and tbr staff to bring back to council numbers for the various types of enforcement (phasing in by areas, phasing in by types of signs) Council desires to know the numbers and be given the opportunity to chose options based on those figures, there was a consensus that staff not be removed from other important functions, that staffbring in options for additional staff needs, its cost and length of the need. Council Hartnett requested that staff report on where the funding would be coming from. Mayor Ruskin concurred and closed the discussion. MEMO 1/4/00 9:$0 p. tn. - 10:00 p.m. - Break 6. WRITTEN COMMUNICATIONS - None 7. PUBLIC HEARING - None REGULAR COUNCIL MEETING DECEMBER 13, 1999 MINUTES PAGE 8 MINUTES Book No.57 Page NO. 492