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ARTICLE 15 SIGNAGE Section 15.1 Tenant's Sie:ns. Following the execution of this Lease, provided that (notwithstanding any other provision of this Lease to the contrary) Tenant provides to Landlord a certificate of insurance in compliance with Section 7.2 evidencing Tenant has obtained the liability insurance required by Section 7.1(a)(1), Tenant may, at its expense and in conformity with Applicable Law, erect a sign on the land constituting the Premises, announcing that Tenant will occupy premises in the Center; provided that the location thereof shall be subject to the reasonable approval of Landlord, and provided further that such sign shall be removed or relocated (at Tenant's expense) if it interferes with the performance of Landlord's Work. Subject to compliance with all Applicable Laws, Tenant shall have the right to construct and maintain the following signs ("Tenant's Signs") during the Term: (i) illuminated signs and poster cases on the exterior walls of the Building, including (at Tenant's election) a so-called "blade sign" which shall be constructed on the Building and identification, directional and reader board signs visible from the sidewalks and roadways located immediately adjacent to the Premises; (ii) signs on the interior or exterior of any windows of the Premises and; (iii) easel or placard signs at the lobby entrance or on sidewalks immediately in front of the Premises; provided the same do not unreasonably interfere with pedestrian traffic. Nothing contained in this Lease shall limit or restrict Tenant's right to install signs and poster cases (and the like) within the Premises. Section 15.2 Maintenance of Tenant's Sie:ns. Tenant's Signs (as well as the sign described in the first sentence of Section 15.1) shall be maintained in first-class repair and condition, consistent with the maintenance and operation of the Center as a first-class retail shopping center, at Tenant's expense, and Tenant shall pay the cost of any electricity consumed in illuminating such signs. Section 15.3 Sie:n Permits. Landlord shall cooperate and join with Tenant in filing and prosecuting all applications, appeals and/or variances for the obtaining of sign permits, all at Tenant's sole cost and expense. Section 15.4 Off-Premises Sie:ns. Except as provided in this Section 15.4, all of Tenant's Signs shall be located within the Premises or upon the Building. If Landlord (in its sole discretion) erects any pylon or other free-standing signage within the Center and if such signage identifies any tenant or occupant of the Center, then Tenant shall have the first right and opportunity to be identified on such signage, in size and location at least as prominent, and upon terms at least as favorable, as the size, location and terms offered by Landlord to any other tenant or occupant ofthe Center. Section 15.5 No Obstructions. Except as shown on the Site Plan attached hereto or may be included in the plans for Landlord's Work approved by Tenant, Landlord shall not place or permit any landscaping, signs or other obstructions on the roofs or exterior walls of any other building in the Center or in the Common Area of the Center which would materially interfere with the visibility of Tenant's exterior signs from the streets and sidewalks located immediately 51 CHG02:3091375.v8 . ---.,."..