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Knowledge, Attitudes and Behaviors Regarding Marijuana: Results of a Public Opinion Survey in San Mateo County <br /> © 2016 BRIGHT RESEARCH GROUP | 4 <br /> <br />The  role  of  these  partnerships  was  to  deploy  the  survey  to  residents  through  in-­‐person,  online   <br />and  social  media  strategies.  Partnerships  utilized  their  existing  networks  of  community  members   <br />as  well  as  a  variety  of  unique  outreach  efforts  to  maximize  the  survey  response  rate.  Surveys   <br />were  collected  on  paper  (in  person  at  community-­‐based  locations),  online  (through  email  lists   <br />and  social  media  accounts)  or  by  smartphone  (via  text-­‐messaging  services).  Each  partnership  was   <br />provided  with  a  survey  link  that  was  unique  to  their  organization,  which  they  used  to  collect   <br />responses.  The  survey  was  identical  for  each  link,  but  unique  links  were  provided  to  track  how   <br />many  surveys  were  collected  by  each  organization.     <br />   <br />The  survey  was  available  in  nine  languages  that  demonstrate  the  ethnic  and  linguistic  diversity  of   <br />San  Mateo  County’s  populations:  English,  Spanish,  Chinese,  Korean,  Russian,  Samoan,  Tagalog,   <br />Tongan  and  Vietnamese.  Partnerships  were  paid  $5–$10  for  every  survey  that  they  completed,   <br />for  a  maximum  of  $4,000  per  partnership.  To  increase  participation,  the  San  Mateo  County   <br />Health  System  also  utilized  its  website  and  social  media  platforms  to  promote  the  survey  and   <br />solicit  responses  through  its  own  channels.   <br />   <br />San  Mateo  County  Prevention  Partnerships   <br />   <br />   <br />   <br />     <br />BHRS  engaged  Bright  Research  Group  (BRG)—a  research  and  evaluation  consultant—to  design   <br />the  survey,  assist  with  the  dissemination  and  deployment  design,  and  analyze  the  results.  BRG   <br />developed  the  survey  through  a  review  of  existing  public  opinion  surveys  on  tobacco  and  other   <br />drug  use,  and  through  conversations  with  San  Mateo  County  officials  regarding  the  county’s   <br />priorities.  Bright  Research  Group  provided  training  resources  and  strategic  support  to  the   <br />county,  and  managed  all  the  survey  data  collected  by  each  of  the  partnerships.     <br />   <br />   <br />   <br />8.A. - Page 79