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<br />EXHIBIT -L <br /> <br />Proposed Scope of Work: Economic Development <br />Strategy for the City of Redwood City <br /> <br />Kick-Off Meeting with Economic Development Advisory Committee: <br />Presentation of "Competing in a Global Economy". <br />Cost: $500 <br />Schedule: July 12, 2005 noon <br /> <br /> <br />Objective: <br />1. Complete a comparative (last ten years) assessment of Redwood City's economic base that <br />includes the following: <br /> <br />. Demographics <br />. Income <br />. Diversity <br />. Housing Affordability <br /> <br />. Employment <br /> <br />. Education (K-12 and higher ed <br />achievement) <br /> <br />. Major employers <br />. Sales and Use Tax <br /> <br />. Property Tax <br />. Transient Occupancy Tax <br /> <br />2. Benchmark Redwood City's economic base data with State and U.S. economic <br />performance. <br /> <br />Schedule: July 1 to August 5, 2005 <br /> <br />Tasks: <br />. Data to be obtained from Census Bureau, Bureau of Labor Statistics, California Employment <br />Development Department). This will not provide the depth of an industry cluster analysis <br />for employment and earnings and what the emerging clusters are in the City. <br />. Data will be gathered by Economic Development staff with consultant's guidance <br />. Analysis of data and compilation of findings to be completed by consultant <br /> <br />Phase I Cost: <br /> <br />$3200 for consultant time <br /> <br /> <br />Objective: Determine what location factors Redwood City has to sustain a global economy <br />and support business innovation and entrepreneurship. <br /> <br />Tasks: <br /> <br />1. Under the direction of consultant, staff shall complete the global asset map. These assets <br />are critical tools and resources businesses need to be competitive in a global economy. <br />Location factors to be assessed include: <br /> <br />. <br /> <br />Intellectual capital <br />Financial capital <br />Digital infrastructure <br />Science and technology initiatives <br />Global market resources <br /> <br />. <br /> <br />Cultural infrastructure <br />Resources that support innovation and <br />entrepreneurshi p <br />Diversity <br />Public/private partnerships <br /> <br />. <br /> <br />. <br /> <br />. <br /> <br />. <br /> <br />. <br /> <br />. <br /> <br />. <br /> <br />Phase II Cost: $3500 <br /> <br />Schedule: <br />¡ 2005 <br /> <br />August 5 to September 9, <br /> <br />Scope of Work: Redwood City Economic Development Strategy <br />Proposed by Leslie Parks <br /> <br />Page 1 <br />June 22, 2005 <br /> <br />'-...'... .--'....T" <br />