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9-A2 <br /> The ARC also felt that the applicant could easily conform to the Ordinance by installing <br /> "standard" signs. <br /> Background <br /> The Redwood City Sign Ordinance was adopted on June 28, 1999, after several public <br /> hearings and following a City mail out of notices and informational brochures to all City <br /> businesses in May, 2000. Enforcement of the new Sign Ordinance was initiated in July, <br /> 2000 and per recommendation of the City Council, the first phase of compliance notification <br /> to businesses was begun on EI Camino Real. EI Camino Real was chosen because it's the <br /> location of the highest percentage of sign code violations and it is a major city <br /> � gateway/corridor. <br /> Staff has completed a survey of EI Camino Real and has notified 25% of the nearly 500 <br /> businesses that have sign code violations. For signs that are nonconforming to the <br /> Ordinance, the emphasis has been on achieving compliance according to the Amortization <br /> Schedule. <br /> Signs are amortized as follows: <br /> TYPE OF NONCONFORMING SIGN DATE FOR COMPLIANCE <br /> Temporary Signs, Real Estate Signs, Portable Signs, Ninety (90) days <br /> Painted Signs and Window Signs <br /> Architectural Banners, Awning/Canopy Signs, Two (2) years <br /> Under Canopy Signs, Advertising Artwork and <br /> Blade Signs <br /> Other Building Signs (for reasons other than Four (4) years""' <br /> non-conforming sign area)" <br /> Freestanding Signs and All Other Signs Seven (7) years <br /> * A building farade where the combined area of signs exceeds the limitation set forth in <br /> Section 3.78a ("Sign Area") <br /> "`* The sign area in excess of the limitation set forth in Section 3.78a ("Sign Area") of this <br /> Article shall be reduced by 25% per year <br /> Individual businesses are notified of any Ordinance violations on their site as identified <br /> by the sign survey or by a recent field visit. The signs at each business are classified as <br /> compliant or non-compliant and the business owners have an option to bring their sign <br /> issues into compliance by doing the following: <br /> 1. Immediate correction of the violation. <br /> 2. Applying for an architectural/sign permit for new replacement signage and <br /> obtaining ARC approvaf. <br /> 3. Applying for, and obtaining from the ARC, an architectural/sign permit <br /> exception: to keep existing signs permanently (thus waving the amortization <br /> period in the case of Appeal 1); or to continue displaying signs which would <br /> not be permitted at all under the new Ordinance (in the case of Appeal 2). <br /> In order to grant architectural permit exceptions, the ARC must make findings <br /> that special circumstances exist regarding the subject signs. The ARC, for <br />