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9. STAFF REPORTS AND PUBLIC DISCUSSION - <br /> Second Public Meeting to Discuss the Retail Cinema Project; <br /> Mayor Ruskin gave an overview of what transpired during the first public meeting and <br /> proceeded by presenting the proposed schedule for the evening. Firstly, staff was to provide a <br /> brief report, and subsequently public comment would take place. After that, the staff would <br /> address some of i�e points brought up. The rules of public democratic meetings were explained <br /> (three minutes for each speaker, no applause was going to be permitted). � <br /> Community Development Services Director Nelson explained that contrary to the agenda the <br /> staff report was going to start with a visual three dimensional presentation. This approach <br /> intends to show the earlier exterior elevations proposed by the developer and as previously <br /> explained in the EIR. <br /> Nelson also clarified that following her presentation, John Field and Rob Anderson of Field <br /> Paoli Architects were to present a new design showing a different picture of the general mass of <br /> the project. Mazk Feldman, of Feldman & LaBarre was also to provide a presentation of the <br /> interior of the cinema and the retail portions of the proposed project. <br /> Matt Prichard, of Multigen Pazadigm, Inc. ran a graphics computer program that provided a <br /> visual image of the azea surrounding proposed retail cinema project. Comparisons were made <br /> between the Fox Theater (60 feet), as well as the County Court house dome (123 feet). After <br /> showing graphics, which represent the current state of the area, the proposed retail cinema was <br /> imposed on the image to better visualize its impact on the landscape. <br /> Community Development Services Director Nelson provided a full explanation of all the <br /> different aspects of the proposed retail cinema project. <br /> John Field and Rob Anderson, of Field Paoli Architects provided a presentation of the new <br /> design for the project. Vince, landscape azchitect with Cazducci Landscape Architects was also <br /> introduced. John Field explained that in the opinion of the experts, this project represents a <br /> retail complex which will revitalize the dovmtown, and includes the following components: a <br /> theater, an office building near it, and a pazking garage to take care of all the new uses. The <br /> theater itself represents only 20% of the fa�ade. Similarly, and in order to create a far better <br /> street front, as accomplished in Santa Bazbara, the auditoriums are located upstairs. Currently, <br /> what we have is two blocks: on block one we have Middlefield and Jefferson, block two has the <br /> parking garage on one end and the office building on the other extreme. The intention is for <br /> block one to attract two major stores (prime retail corners). <br /> John Field, of Field Paoli Architects further explained accessibility to the complex, access via <br /> train, automobile and public transportation. Vince, with Carducci Landscape Architects, <br /> explained that an interactive plaza would be the first thing a transient getting off the train would <br /> face. Such Plaza would incorporate a celebratory fountain, kioskes, cafes, historical markers, <br /> intersecting grids on the floor where the old and the new intercept. After passing through this <br /> Plaza, one would enter (via an arch) into a street that is being renamed "Theater Street". When <br /> REGULAR COUNCIL MEETING DECEMBER 4, 2000 <br /> MINUTES PAGE 5 <br /> _ _ _ . _. _ . r ._ _ .._.... _ . <br />