AgdaPkt 2002-03-11 - Laserfiche WebLink

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REPOR ~o the Honorable Mayor and City Council From the City Manager March 11, 2002 Subject Appeal of a decision made by the Architectural Review Committee (ARC) to deny a Sign Permit Application for a new monument sign with multiple-tenant listings at a new service station located at 699 El Camino Real. Recommendation To uphold the decision of the ARC and therefore deny the appeal of the Olympian Oil Company. Background On September 19, 2000 the Architectural Review Committee (ARC) reviewed a design for a new Olympian service station design (i.e. site plan, canopy, and a deli/mini-mart building) to be located at 699 El Camino Real at the northeast corner of El Camino Real and Brewster Avenue. The ARC recommended the project design to the Planning Commission and Zoning Administrator. On November 21,2000, the Planning Commission certified the Environmental Assessment/Negative Declaration for the subject proposal. The Use Permit was approved by the Zoning Administrator on December 8, 2000 to allow an "Olympian" service station in the "CG-R" (General Commercial - Residential Combining) District. On October 9, 2001, the ARC reviewed a sign program for the proposed Olympian service station. This is a typical sequence in the review and approval of projects. Because the service station would contain a convenience store and deli, additional tenants with their own signage Were included in the proposed sign program. During this review, the ARC approved the concept of canopy signs plus one sign for each tenant on the wall of the main building. In addition, the ARC required that the size of the sign copy for the wall and canopy signs be reduced in height, and that the total sign area for the site be reduced. Since the sign program as submitted exceeded the maximum sign area allowed by the Sign Ordinance, the ARC reguired that the monument sign be redesigned and reduced in height from 15 feet (see Attachment 1) to a maximum of six feet (wall signage also required modifications in conformance with prior design approvals). The ARC felt that inclusion of the secondary tenant signs on the monument sign would be redundant, since the tenant signs to be installed on the building were determined to be highly visible from the public right-of-way. At the October 23, 2001 ARC meeting, the applicant submitted revised plans. These plans reduced the total aggregate sign area in closer compliance with the maximum allowable site signage (230.5 square feet maximum is allowed; 302 square feet was proposed). The ARC subsequently approved the canopy signs (attachment 2-A) and three intedor lit primary tenant signs (varying in square footage from 30 to 34 square feet each) to be prominently mounted to the building's El Camino Real fa(;ade (see attachment 2-B). The applicant reduced the