AgdaPkt 2002-03-11 - Laserfiche WebLink

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IO. A-Z monument sign from its previous height of 15 feet to 10 feet. The ARC subsequently approved a signage program for the site With the exception of the monument si.qn which was continued. At the December 11, 2001 ARC meeting, the applicant submitted two different options for the proposed monument sign. One was for an eight-foot high sign on a two-foot berm with a "bullnose" aluminum surround. The other was a six-foot "can-type" sign on a two foot berm with no surround. The design of the monument sign was approved subject to the following conditions (see attachments 3-A and 3-B): Submit a new design incorporating a lower-profile aluminum cabinet monument sign with a "bullnose" surround. > The monument sign could use the six-foot sign design alternative but eliminate the tenant signage and reduce the sign height to five feet. The total height of the sign (including the berm) shall be a maximum of seven feet. Individual primary tenant signs shall be installed flush with the face of the building (with the exception of the embossing). (Note: At this point, the applicant wanted to appeal this decision, but opted to re-submit a new proposal for the monument sign only). At the January 22, 2002 ARC meeting, the applicant submitted a new eight-foot high monument sign on a two-foot berm (see attachment 4-A) with the secondary tenants' names still on the sign (for a total height of ten feet from sidewalk grade). Because the ARC had disallowed the secondary signage to be located on the monument sign, Planning Staff proposed an alternative to the applicant's for consideration by the Architectural Review Committee which could provide additional tenant signage on the Brewster side of the building. The applicant declined to accept this modification and the concept was not reviewed by the Architectural Review Committee. The ARC denied the applicant's revised proposal showing secondary tenant signs on the monument sign. The ARC was willing to approve a seven-foot high sign (five feet high on a two-foot berm) instead of the eight-foot high sign. This denial was based on the fact that visibility for tenant signage on the El Camino Real-facing wall was more than adequate in light of the exposure of this business on a prominent comer, and the relatively small size of the lot. The ARC additionally felt that the site had a sufficient amount of signs. Analysis The subject site is considered sub-standard in area according to the current minimum site requirements for a service station, per Section 35.2 of the Zoning Ordinance (the lot size is approximately 18,000 square feet in size; minimum lot size for a service station is 20,000 square feet). A Use Permit was granted by the Zoning Administrator on the basis that the subject operation would be compatible with the reduced proportions of the site, and that the applicant obtain Architectural Permit approval.