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CHAPTER 4 | PLAce-MAKING <br />55 <br />StRAteGIeS <br />4A Develop a new branding scheme for El Camino <br />Real that helps to illustrate the future vision for the <br />Corridor. <br />4B Launch a banner program along the Corridor that <br />enlivens the streetscape with vibrant, consistent <br />street signage that incorporates El Camino Real’s <br />branding scheme and promotes local events. <br />4c Establish a façade improvement program that <br />provides funding and/or other incentives to prop- <br />erty owners, businesses, and developers to improve <br />the exterior appearance of their buildings and the <br />buildings surrounding them. <br />GOALS <br />• Create a positive and recognizable image of El Camino Real and Redwood City more broadly through <br />the establishment of a cohesive identity. <br />• Improve the exterior appearance of buildings and storefronts along El Camino Real, to enhance the <br />walkability of the street and support economic development. <br />Before <br />After Source: Dyett & BhatiaSource: Redwood CitySource: Dyett & Bhatia