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Council Member Ruskin acknowledged City Child Care Coordinator Kristen Anderson as <br /> being instrumental in this effort. Ms. Anderson stated her pride in the planning and sporting <br /> of development in childcare and its serving as a model in the State setting the bar for other <br /> cities. <br /> <br />REDEVELOPMENT~4GENCY MEETING CONCURRENT SESSION <br />(SEE SEP,4RA TE MINUTES) <br /> <br />9. STAFF REPORTS <br /> <br /> A. Redwood Shores Shuttle Status Report (oral presentation only); <br /> <br /> Community Development Services Manager Patterson introduced Project <br /> Manager Dan McCoy of AMBER Technologies & Consulting. McCoy made a presentation <br /> that included the following elements: <br /> <br /> * Project milestones <br /> · Review of program particulars <br /> · Data for September, October and November 2001 <br /> · Advantages of on demand/shared ride taxi shuttle program <br /> · Next steps <br /> · Summary <br /> <br /> Council comments included a request for data on Redwood City residents' use of CalTrain <br /> and Samtrans and whether they could benefit by this type of program. The question of why <br /> the program was focused in Redwood Shores and possible expansion to other areas of <br /> Redwood City and beyond. Expanding the program to students was indicated as a Council <br /> interest as well as further general advertising efforts. The Peninsula Congestion Relief <br /> Alliance has expressed a great deal of interest from other cities about the program. <br /> <br /> McCoy stated that further data will be presented, additional marketing will occur, and the <br /> program can be very easily replicated in other areas of the City and County. The vendor has <br /> done a good job in developing the program in conjunction with him and providing <br /> excellent quality service. He stated that word of mouth is really the most effective form of <br /> advertising that, over time, builds the program. <br /> <br /> McCoy further stated that geographic logistics are such that the Redwood Shores area is <br /> bounded on three sides by water, it's a tight knit community, excellent homeowners' <br /> association and channels ofinfmmation distribution in thc Shoreline and the Pilot exist, <br /> making the area about the right size for a good test. Expansion inside Redwood Shores <br /> could be to create a service to northbound commuters. Since this is a pilot program, <br /> expansion could occur when the program reaches the 6-month mark and the ridership <br /> market has been established. <br /> <br />REGULAR COUNCIL MEETING DECEMBER 17, 2001 <br />MINUTES PAGE 4 <br /> <br /> <br />