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Public Comment: Bruce Codding stated that he has been involved with branding and marketing in his business and his opinion is that the consultants have done a great job. He reminded Council that although the colors are a bit shocking, they will not be murals on the side of a building but relatively small. He stated that looking at the pedestrian signs, the big feature of the logo disappears with the contrasting colors moving away. He further expressed his hope that the next rendition will show that the signs will not be huge and glaring. He further expressed that the idea of the courthouse and stained glass could be used in an avant garde fashion but to consider colors that stand up under weather conditions. Janet Borgens agreed that we want people to come into town to be entertained, shop, visit and know that it is alive and exciting. She stated that these colors say that and she agrees that it is different but that Redwood City has changed a lot. She suggested an outline on the dome and that the directional signs were very good. Council Members comments included appreciation of the work involved and the risk in creativity; a desire for the logo to embrace a long heritage; possible incorporation of trees and the classic architecture with color; that the. logo is bold and modem; the "RWC" is cleverly arranged and is preferred rather than "RC "; the circular examples were preferred; vibrant colors might be tied in with the historic piece and the white color is not preferred. Consensus of the program itself was expressed with staff to return with some color and logo options and revisions based on Council comments. B. Middlefieldfrheatre Way li Improvements - City Councii and Redevelopment Agency (402) Redevelopment Manager Moeller stated that this project was challenging and explained the background. She stated that the goal is to create an esthetically pleasing and festive pedestrian experience that communicates and tells people that they are in an entertainment district, inviting them to come and celebrate with US. Council comments and questions included median landscaping accents with street material for tie -in; pole with detailing to tie -in with wayfinding, . possible decorative lighting on both sides; Tivoli lighting and other lighting options were expressed; concern about possible clutter from poles was expressed. Recess: 10: 05 — 10:20 p.m. JOINT MEETING MINUTES September 26, 2006 CITY COUNCIL AND REDEVELOPMENT AGENCY PAGE 8 MINUTES BOOK NO. 61 Page No. 08