AgdaPkt 2018-07-23 Joint SA PFA - Laserfiche WebLink

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Attachment A provides a complete list of potential options for increasing revenues; this list was developed in 2017 and some revenue generation projections have been refined since that time. In January 2018, the Mayor appointed a Revenue Measure Council Ad Hoc Committee (Councilmembers Aguirre, Masur, and Seybert) to serve in an advisory role to staff in assessing the feasibility of potential revenue measures. The Ad Hoc Committee has met six times since its formation, guiding community outreach and seeking input from TBWB, a strategy firm that assists local governments in revenue measures, and EMC Research, which conducted polls of likely voters. On April 9, 2018, the City Council received polling results on a quarter -cent sales tax measure and a transient occupancy tax (TOT) measure. Polling results were positive for both measures in March 2018, however, increasing the TOT was estimated to generate only $1.0 million annually toward the City's budget deficit, while a quarter -cent sales tax would generate approximately $4.0 million annually, and a half -cent sales tax would generate approximately $8.0 million annually. Given the projected $12.0 million deficit, the City Council directed staff to examine the feasibility of a half -cent sales tax measure for the November 2018 ballot in order to avoid serious reductions in City services. Revenue Measures in San Mateo County Redwood City is not the only community considering local revenue increases. In San Mateo County, the County and five cities have passed local sales tax measures in the past three years. • City of Belmont - November 2016 Election —'/2 cent 9.250% • City of Burlingame - November 2017 Election —'/4 cent 9.000% • City of East Palo Alto - November 2016 Election —'/2 cent 9.250% • City of San Mateo - November 2015 Election —'/4 cent 9.000% • City of South San Francisco - November 2015 Election — '/2 cent 9.250% • County of San Mateo - November 2017 Election —'/2 cent 8.750% Currently, seven San Mateo County cities either have placed or are examining the placement of a local revenue measure on the November 2018 ballot; most taxes would be to fund general city services: • City of Belmont - increase TOT • City of East Palo Alto — parcel tax • City of Foster City - increase TOT