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7A Page 1 REPORT To the Honorable Mayor and City Council And the Redevelopment Agency Board From the City Manager and the Executive Director April 3, 2006 Subject Wayfinding and Directional Signage Program Recommendatio n 1. Adopt the recommendation of the Downtown Business Group to use the "Skyline" logo and sign program details developed by Keng's Design for the Downtown Wayfinding Program, and Accept the non-exclusive royalty-free use of the logo from Keng's Design. 2. Background On February 27, 2006 the Council heard presentations from staff, Catalyst, Hellbent Marketing, and Keng's Design on proposed options for the Downtown Wayfinding and Directional Signage Program. The options included (1) a "black with silver halo" design concept developed by Catalyst, (2) an "abstract colorburst" design concept developed by Hellbent, and (3) a downtown "skyline" design concept developed by Keng's Design. After extended discussion, the Council directed staff to make the same presentation to the Downtown Business Group (DBG) and solicit their input on a preferred option. The presentations were made to the DBG at their monthly meeting on March tho Approximately 40 people attended the meeting. A "Downtown" Choices Summary (Attachment 1) was developed by staff and attendees were asked to vote on their preferred option. They were also asked to indicate their preferences for blade options related to the choice of color for the parking and train statìon blades as well as the use of a black background for the arrows (see Attachment 2). The DBG overwhelmingly supported integration of the "skyline" logo developed by Keng in the sign program, as well as the font, and parking blade colors proposed by Keng (see Attachment 3, letter dated March 16lh from the DBG). Analysis Staff prefers the font and neutral colored (grey, black, white, or silver) blades for parking and transit related destinations proposed by staff as part of the original sign program. Much study went into those selections from a legibility perspective; and, there are some concerns regarding the ability of motorists to readily distinguish the "blue" parking blades from the other blade colors that will be used corresponding to districts. However, the desire to move forward and get some signs installed by May 15th that will direct visitors to parking facilities is more important than continuing to debate these details. It is time to move ahead with a selection. 1:2006 STAFF REPORTS AND AGREEMENTS_04-2000_Wayfinding and Directional Signage --..--....-......--..u......--..... -...----. ---.-___---_--h"'___"""