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<br /> HOPE 10-Year Plan to Prevent and End Homelessness in San Mateo County <br /> Goals <br /> Recommendation 4 . Community champions and leaders will ensure <br /> continued, sustainable engagement and action <br /> Develop Long-term Leadership around the vision of HOPE. <br /> . A critical mass of citizens, decision makers, and <br /> and Community Will To Prevent and <br /> key constituencies will mobilize to support <br /> End Homelessness and implement effective solutions to end <br /> Accomplishing the Plan's recommendations homelessness. <br /> depends in great measure on building broad-based Taking Action <br /> community support, cultivating leaders and <br /> champions, and developing a structure that will The following table summarizes the specific <br /> create and sustain the community's will to prevent strategies and initiatives that are being proposed <br /> and end homelessness. to implement Recommendation 4. <br /> 40. Develop public education HLC HSA . Analyze HOPE plan . September, <br /> and social marketing DoH to identify specific '06 <br /> campaigns lAC audiences to be reached <br /> and specific messages <br /> to be delivered to <br /> accomplish top priority <br /> HOPE strategies/ <br /> activities <br /> . Conduct focus groups . March, , 07 <br /> to determine what <br /> messages will be most <br /> effective in reaching the <br /> target audiences <br /> . Craft education . June, '07 <br /> materials targeted to <br /> identified audiences <br /> (p re s e ntat ion s / s pe a ke rs <br /> bureau, media kits, <br /> HOPE newsletter or e- <br /> newsletter, annual report <br /> to the community, etc.) <br /> . Use HOPE website to . June, '07 <br /> disseminate information <br /> 30 <br />