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Agmt19 National Demographics Corp.
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Agmt19 National Demographics Corp.
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Last modified
4/30/2019 9:14:34 AM
Creation date
4/30/2019 9:11:28 AM
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Agreement
Contractor Name
National Demographics Corp.
PROJECT NAME
Demographic studies, elections database, district maps, voting analysis, district creation
RMP File Number
304.5
Date
2/6/2019
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EXHIBIT "A" <br />SCOPE OF SERVICES <br />Proposed Scope of Work <br />Each level of work is a discrete and separate part of this proposal. As each level is <br />complete, Consultant will consult with the City Manager or her designee on the decision <br />whether to proceed with the next level, skip to a later stage o review, or to decide the <br />review is complete. Consultant will only proceed from one level to the next on direction from <br />the City Manager or her designee. The City Manager or her designee can end the project <br />after any level is complete, or the City Manager or her designee can choose to skip levels <br />as it wishes. <br />Level 1 - database of demographics & elections plus test District maps <br />Task A: Create the demographic database <br />This database will include 2010 Census data on total population and voting age population <br />counts by race and ethnicity; California Statewide Database data on 2010 voter registration <br />and turnout by Spanish- and Asian -American surnames; either Statewide Database, or, if <br />that is not available in time, County Registrar current voter registration turnout records <br />processed by Consultant to identify Spanish- and Asian -American surnames; American <br />Community Survey data on Citizens of Voting Age by race and ethnicity (also known as <br />"eligible voters") from the latest Census Bureau reports (five-year data from 2009-2013). <br />In 2011, jurisdictions and demographers could get Citizen Voting Age data (also referred to <br />as "eligible voter" data), broken down by race and ethnicity, from the California Statewide <br />Database (assuming the jurisdiction or its consultant necessary software and expertise). <br />The challenge today is that the Statewide Database data, posted in 2011, were processed <br />using the 2005-2009 data from the American Community Survey. The Statewide Database <br />data is now significantly out of date: the Census Bureau has released two annual updates <br />to the data, and those updates included what the Census Bureau calls a "re -balancing" of <br />the data using statistical controls from the 2010 Census, instead of the 2000 Census <br />statistical controls used for the 2005-2009 data. Consultant's research has found that the <br />new data is more significantly more accurate thanks both to being more up to date and to <br />the greatly increased accuracy of the updated statistical controls. The Statewide Database <br />has no known plans to update its American Community Survey data on Citizens of Voting <br />Age by race and ethnicity (used by the 9t' Circuit Federal Courts as the best count of <br />"eligible voters") until the 2021 redistricting cycle. <br />Task B: Elections Database <br />Task: Consultant will compile a list of 2001 - 2015 election results for all Council elections; <br />for elections for overlapping school, county and state elections that involved "protected <br />class" candidates; and for measures placed on the ballot by the City. Consultant will work <br />with the City to identify/confirm the ethnicity of the various candidates in these elections. <br />Page 9 of 13 <br />REV: 09-24-18 VR <br />ATTY/AGR.2018.228/National Demographics Corporation <br />
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