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Proposal to the City of Redwood City for Peninsula Park Studies <br />January 23, 2007 <br />Page 5 <br />Task 2b Economic impact of traffic reduction measures <br />We will rely on staff and the applicant to provide a complete list of the traffic-reduction measures <br />that are to be incorporated into the project, along with the traffic consultant's estimate of the <br />reduction in vehicle miles traveled that can be achieved through application of these measures. To <br />complete the analysis, M&A will: <br />^ Review the written materials provided. <br />^ Seek to meet with the project sponsor's consultant(s) to gain a thorough understanding of <br />the theories that underlie the proposed measures, expectations for their application, and <br />empirical studies of the results of similar measures elsewhere. <br />^ Review available literature on the costs of traffic delay, gasoline consumption, air pollution, <br />and other factors that would be affected by incorporation of these measures. <br />^ Categorize the proposed measures as structural (e.g., physical; built into the design of the <br />project) or operational (e.g., subject to change with changes in residents), and identify the <br />challenges, if any, to maintaining their performance over the life of the project. <br />Task 3 Fiscal Analysis <br />The fiscal impact analysis will focus on ongoing/recurring revenues and costs in the City's General <br />Fund. It will, therefore, not consider revenues and costs in special purpose funds, nor will it con- <br />sider capital costs, nor will it cover changes in revenues and costs to other public agencies, such <br />as the county or the school district. <br />Task 3a Change in City Revenues <br />Mundie & Associates will review the City's operating budget to identify major sources of revenue <br />that would be affected by the development of the Peninsula Park project. As suggested above, we <br />currently anticipate that those sources would include the property tax and, to a lesser degree, sales <br />tax. Some revenue may also be forthcoming from the marina. We will meet with the Finance <br />Director to confirm our hypotheses. <br />We will estimate the increase in property tax generated by the project based on the expected sales <br />prices of the housing units and the expected values of the nonresidential components, including <br />the marina (if it is privately owned). Other revenues will be estimated based on methods appro- <br />priate to each source, with each method to be approved by the Finance Director. <br />If the economic analysis indicates that the traffic reducing measures proposed by the applicant <br />would affect the value of the project initially (and, potentially, over the Longer term), then a second <br />set of property tax projections would be prepared to reflect the lower values. <br />Task 3b Change in City Costs <br />M&A staff will meet with key staff in the police, fire, public works, and parks & recreation depart- <br />ments to review the characteristics of the project and identify cost increases that might result from <br />the development of nearly 800 housing units (some in structures as high as 10 stories), 10,000 <br />square feet of retail space, a community park, a marina, and public access to the waterfront. <br />