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7.4B <br /> Page 3 <br /> Div.12. BANNERS ON CITY-OWNED L(GHT STANDARDS <br /> §§ 3.165 - 3.1 fi9 p. 46-47 <br /> DtV1SION ONE. INTRODUCTION AND BASIC PRINCIPLES <br /> Sec. 3.50 TITLE: This title may be known as the Redwood City Sign <br /> Ordinance, or the Sign Ordinance. <br /> Sec. 3.51 `REGULATORY SCOPE; This Article regulafies signs, as defined in <br /> this Article, located on private praperty which is not public right of way, and on <br /> properties which are ownec4 by public entities other than the City, and over which the <br /> �iiy nas Eand use regulatory authority. Furiher, ihis Hriicie aoes noi reguiate signs used <br /> in conjunction with special pub(ic events, when such events are regulated by Article III <br /> of this ordinance. The City's policies regarding private party signs on property owned or <br /> controlled by the City, as we!! as on public rights of way, are stated in Article I1! of this <br /> Chapter. Except where otherwise expressly provided in this Article, al! signs within the <br /> regulatory scope of this Article shall be erected and maintained in conformity with this <br /> Article. <br /> Sec. 3.52. BALANClNG: This Article states the legislative decisions made by <br /> the City Council regarding display of signs on regulated land, after carefully balancing <br /> many competing factors and interests. This Ar�icie consolidates all general provisions <br /> relating to the insta[lation, regulation and amortization af signs on regulated land <br /> throughout the Cify. <br /> Sec. 3.53-3.56. RESERVED. <br /> Sec. 3.57. PURPOSES: The City has a reputation as a community of natural <br /> peauiy, aisiinciive architecture and 'nistoric iraditian. 5igns signifiicantiy affect the <br /> aes#hetic appeal of the City and its streetscapes; they also affect the quality of the visual <br /> environment and influence perceptions of local economic conditions. The purpose of <br /> this Article is to ensure that information by signs an regulated land is presented safely <br /> and effectively in a manner which enhances the quality of the visua! anuironment, aids <br /> ii� atiracting shoppers and other visitors, and promotes traffic safety and convenient <br /> circulation far motorists, bicyclists and pedestrians. This Article is enacted to further the <br /> public health, welfare and safety, and to serve the City's interests in promoting <br /> community aesthetics, commerce and tourism, to serve the interes#s in the safety of <br /> traffic, pedestrians and animals, ta protect and preserve property values, and to protect <br /> #he right of free speech by sign display. <br /> Sec. 3.58. OBJECTIVES: The objects of this Article include: <br /> A. Implementation of General Plan. To implement the goais and policies of <br /> the City General Plan by establishing uniform standards and procedures to control the <br /> size, type, number, design, placement, illumination and maintenance of signs on <br /> reguiated property; <br /> Atty/Ord/Ord.2�1 <br /> 032007 3 <br />