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7.4B <br /> Page 4 <br /> B. Site Relevance: To encourage signs that are attractive and functional for <br /> the type of establishment to which they may pertain, and that are in scale and <br /> architectural harmony with the project site, project building(s), adjacent buildings and <br /> deveiopmeni in the commerciai district or neighborhood in which they are located; <br /> C. Reduction of Visual Clutter: To reduce visual cfutter by generally <br /> prohibiting the erection, construction or use of any offsifie commercial signs on <br /> permanent structures (billboards), oversized signs, roof signs, animated signs and <br /> electronic message"'signs, other than those which are already legalfy existing in the City <br /> as of the date this Article, or when a prior version of this Article containing a similar <br /> provision first took effect; <br /> D. Aesthetics: To enhance the aesthetic appea{ of comme�cial streetscapes <br /> and minimize distractions ta motorists by limiting fihe percentage of any storefron# <br /> windov�� #h�t may be covered with signs and by limiting the cambined ar�a af signs <br /> displayed on any building facade; <br /> E. Neiqhborhood Preservation: To protect and preserve the character of <br /> residential areas by prohibiting commerciai signage in such areas, except as required <br /> by state law or applicable judicial decisions; <br /> F. Historic Preservation: To establish procedures to allow the continued use, <br /> mainte�ance and repair of ��anconformirg historic signs that preserve focai{y recognized <br /> values of community appearance or fhat reflect unique characteristics of development; <br /> G. Safetv: To promote traffic safety by prohibiting signs that constitute a <br /> traffic hazard or obstruct the visibility of motorists, bicyclists or pedestrians, or cause <br /> confusion by virtue of visua! similarity to traffic controf signs; ar�d <br /> H. Updatinq: Ta encourage the upgrading, updating or removal of signs that <br /> are poorly maintained, out of character with their surroundings, or do npt conform to #his <br /> Article. <br /> ���= 3.59. B�lSfG PRl�lClPLF�: The pr€n�i�!es; polici2�, r;�le� and <br /> regulations stated in this section (the "Basic Principles"} apply to all signs within the <br /> regulatory scope of this Article and ta alE provisions af this Article, and averride more <br /> specific provisions t� tt�e contrary. <br /> A. Administration Authoritv. The Director is authorized and assigned the duty <br /> of enforcing all provisions of this Article. <br /> B. Compliance and Permits. No person shall erect, place, display or <br /> maintain any sign in vialation of this Article. To insure compiiance with this Article, a <br /> sign permit shall be required for any sign, except as provided herein. <br /> Atty/Ord/Ord.21'1 <br /> 032007 4 <br />