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7.4B <br /> Page 8 <br /> 2) it is used for general advertising or advertising for hire; <br /> 3) it constitutes a principal, separate or secondary use, as opposed to a principal use of <br /> the parcel. <br /> BLADE SIGN: A pedestrian-oriented sign fabricated from wood ar other solid material <br /> suspended under a bracke#that is mounted to a building. <br /> BUILDING ELEVATION: A two-dimensiona! (2-D), scaled drawing of the front, rsar or <br /> side of a building. <br /> BUlLDIN� FACADc: Hn exierior building wail facing a sfreet, public right-of-way or <br /> �,arking lot. <br /> BUILDING FACE: The outer surface on the exterior of a building wall. <br /> BUILDING IDENTIFICATION SIGN: A sign which is located on, and parallel ta a <br /> building wall which announces the name of the building. <br /> BUfLDING SIGN: A sign painted, printed or attached to on a building wall, parapet or <br /> fascia. Examples of building signs include, but are not limited to, advertising arlwork, <br /> architectural bannars, awning signs, blade signs, canopy signs, projecting signs, uncler- <br /> canopy signs and wall signs. Window signs are not included within this definition. <br /> CANOPY: An�overhead structure made of solid material other than an awning, tha# is <br /> attached to a building wall and thaf exfiends at least twelve (12) inches from the face of <br /> #he buiiding. <br /> CAN4PY S1GN: A sign that is painted, printed, stenciled ar attached to the surface of a <br /> canopy. <br /> CITY: The Ci#y of Redwood City. <br /> COMMERCIAL MESSAGE: A message on a sign that identifies, advertises or attracts <br /> attention to an esiabiis�ment, product, service or activity and ihat does not include <br /> noncommercial messages. <br /> COMMERCiAL MASCOT: A person or animal dressed or decorated with commercial <br /> costuming or imagery and used for commercia! pramotian purposes. Sign spinners, <br /> sign clowns, sign #wirlers and persons or animais holding or personaily attending <br /> commercial message signs are included within this definition. Persons holding or <br /> personally attending nan-commercial signs are nat within this definition. <br /> CONSTRUCTION S1GN: A sign displayed on the site of a construction development <br /> project, during the time of actual construction. <br /> Atty/OrdlOrd.211 <br /> 032007 8 <br />