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9.A. - Page 8 of 14 <br />• The General Fund relies heavily on sales tax revenue from limited sources that are not <br />growing. <br />• Redwood City's location near three large regional malls (Stanford, Hillsdale and Valley <br />Fair) affects its competitiveness for the location of higher profile brand retailers. <br />• There is a lack of hotels serving the Downtown and Redwood City. <br />• Redwood City's demographic and economic indicators are changing but still less <br />robust than other Peninsula cities. <br />• Downtown Redwood City lacks vacant, affordable space for retail stores. <br />• Redwood City is "built out" which limits new residential, commercial and industrial <br />development. <br />• The auto industry is changing with respect to the types of vehicles produced (electric <br />and other alternative fuels and factory automation) and the way they are serviced <br />and sold. <br />C. Challenges <br />• Sales/use tax revenues for the City's General Fund continue to decline as a result of <br />the ways goods are sold and changes in shopper preferences. <br />• Retail brick and mortar stores continue to close leaving large vacant stores that are <br />difficult to re -tenant. <br />• Continual shifts in business operations at the national and global level result in <br />economic and market fluctuations at the national and local level. <br />• The cost of doing business and the high cost of living in the Bay Area forces business <br />to expand or relocate outside of the Bay Area. Business operating costs are not <br />sustainable for many local businesses. <br />• The high cost of housing and living is increasingly unaffordable for residents and <br />workers. <br />• Funding for infrastructure (housing, transportation, utilities) and capital <br />improvements and services to support continued job growth cannot meet demand. <br />• There is continued pressure to rezone industrially zoned land and buildings for higher <br />value residential and office space development. <br />• The cost of living affects the ability of businesses to fill service and entry-level jobs. <br />• Redwood City continues to lose family entertainment venues due to the high cost of <br />land, rent and labor. <br />• Transportation infrastructure cannot meet demands of increased traffic. <br />II. Economic Development Work Plan 2019-2021 <br />Based on the assessment of Redwood City's economic development strengths, weaknesses <br />and threats, staff has developed an economic development work plan that is comprised of <br />tasks and responsibilities that will help achieve goals of economic sustainability and quality of <br />life for Redwood City residents. <br />Economic Development Work Plan May 2019 P a g e 13 <br />381 <br />