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REV: 07-05-22 RL <br />Graphic design services for advertising, flyer development, and other print and <br />digital marketing <br />PUBLIC RELATIONS AND MEDIA RELATIONS <br />Develop and plan proactive communications strategies and manage an <br />editorial calendar with agency goals and deliverables <br />Leverage media contacts and relationships and utilize City or City's PR <br />consultant as Authority's press contact and advisor on media inquiries, media <br />outreach strategies and other relevant media relations opportunities <br />Target various audiences including local/regional, industry and national <br />Expand reach through rebranded, more focused, frequent communications <br />strategies <br />Develop news releases and other media strategies to share Authority's story <br />Expand Authority's local, regional and trade media list <br />Evolve news release templates and other materials to reinforce Authority's <br />branding <br />ADVERTISING, DIGITAL MARKETING AND SOCIAL MEDIA <br />Maintain SVCW and RESCU websites, coordinating with SVCW staff on <br />development of content, including heavy use of videos and photos <br />Increase presence on social media (Facebook and Twitter) <br />Evaluate expanding to Instagram at a later time <br />Develop and plan social media campaigns <br />Explore use of digital advertising for events and other information sharing to <br />increase followers and social media presence <br />Revamp Authority's constant contact e-blast templates, develop content and <br />expand the Authority 's story telling capacity through other digital marketing <br />approaches <br />Develop videos and content to share via website, social media and other <br />communications channels <br />Explore Authority's regional and industry advertising needs and develop <br />advertising designs and other opportunities to increase exposure <br />ATTY/AGR.2022/Amend. No. 2/City of Redwood City (Public Relations Services for SVCW) (Page 5 of 6)