Agmt19 Silicon Valley Clean Water

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EXHIBIT "A" SCOPE OF SERVICES The following scope of services provides a high level list of strategies and recommendations for further conversation and refinement. This short list of recommendations was developed based on initial conversations to provide a general level of service and broad level of capacities that Authority would have at their disposal to further their communications goals and priorities to support member agencies and could evolve based on continued discussions. City understands Authority is seeking services within these following broad areas: agency communications and branding; public relations and media relations; website design and content development; advertising, digital marketing and social media; and community outreach. In addition to having access to high level management staff to act as advisors, Authority would have access to and leverage City's well established and successful communications tools and City will leverage relationships with member agencies to share Authority news and information and enhance communications needs and reach. These tools include: digital email lists and branded templates for newsletters and other digital marketing communications efforts; branding expertise; existing social media channels including Nextdoor, Facebook, Twitter, Instagram, Linkedln, and Snapchat; neighborhood association leadership and other community partnership networks to further support community outreach and ability to extend Authority's reach through local partnerships; established media relationships, media list and press release distribution. The following list of activities will be included in the development of an Authority communications plan that City will develop, in partnership with Authority's executive leadership and staff. AUTHORITY COMMUNICATIONS 8& BRANDING • Develop Authority's presentation templates and design • Discuss ways to develop tours and recommend communications strategies to further expand this community engagement tool • Provide public information officer/spokesperson services • Develop and create fact sheets, design infographics and other Authority -focused marketing materials • Develop key messaging and speech writing • Provide staff training on key messaging development and media training • Develop an emergency communications plan, crisis protocols and other documents • Graphic design services for advertising, flyer development, and other print and digital marketing ATN/AGR/2019.188/SILICON VALLEY CLEAN WATER REV: 06-28-19 PR Page 8 of 10