Agmt19 Silicon Valley Clean Water

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PUBLIC RELATIONS AND MEDIA RELATIONS • Develop and plan proactive communications strategies and manage an editorial calendar with agency goals and deliverables • Leverage media contacts and relationships and utilize City or City's PR consultant as Authority's press contact and advisor on media inquiries, media outreach strategies and other relevant media relations opportunities • Target various audiences including local/regional, industry and national • Expand reach through rebranded, more focused, frequent communications strategies • Develop news releases and other media strategies to share Authority's story • Expand Authority's local, regional and trade media list • Evolve news release templates and other materials to reinforce Authority's branding WEBSITE REDESIGN COMMUNITY OUTREACH • Lead the redesign of Authority's website and support website changes to the other sites that Authority manages • Develop a website style guide for staff use, including instructions on website content posting and other guidelines • Provide website content development support and guidance ADVERTISING, DIGITAL MARKETING AND SOCIAL MEDIA • Increase presence on social media (Facebook and Twitter) • Evaluate expanding to Instagram at a later time • Develop and plan social media campaigns • Explore use of digital advertising for events and other information sharing to increase followers and social media presence • Revamp Authority's constant contact a -blast templates, develop content and expand the Authority's story telling capacity through other digital marketing approaches • Develop videos and content to share via website, social media and other communications channels • Explore Authority's regional and industry advertising needs and develop advertising designs and other opportunities to increase exposure ATTY/AGR/2019.188/5ILICON VALLEY CLEAN WATER REV: 06-28-19 PR Page 9 of 10