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S.A. - Page SWUM <br />Guiding Principle <br />Recommendations <br />M. <br />Retail uses on ground floor spaces of historic <br />buildings present design challenges. Consider dealing <br />with these challenges on a case-by-case basis. <br />6. Develop opportunities for <br />N. <br />Consider using development incentives for new <br />residents, employees and visitors <br />market rate and affordable housing developments in <br />to live (housing), work <br />the Downtown to support retail uses such as reducing <br />(businesses) and stay (hotels) in <br />rent for retail space, or providing tenant <br />the Downtown District (with <br />improvement allowances. <br />housing and business spaces <br />located above the first floor, see <br />Principle 4 above). <br />7. Develop and enhance signage <br />O. <br />Engage design experts to develop guidelines for <br />and "way finding," both digital <br />consistent, complementary design and look. <br />and non -digital, for vehicles, <br />P. <br />Expand real-time parking availability and wayfinding <br />parking, and pedestrians. <br />signage. <br />8. Integrate retail into the <br />Q. <br />Ensure that other guidelines that govern sidewalk - <br />environment of the Downtown <br />dining, use of outdoor promotional signs, personal <br />District, providing continuity, <br />transportation vehicles, (scooters, roller boards, etc.) <br />connectivity, and walkability <br />are in place. (Should be coordinated with Redwood <br />between retailers and with public <br />City Improvement Association.) <br />and community gathering spaces. <br />R. <br />Ensure that retail space in new mixed projects is <br />appropriately designed to meet the needs of retail <br />tenants. <br />S. <br />Continue to maintain 2 -hour parking on Broadway; <br />consider expanding 2 -hour parking to Main Street. <br />T. <br />Add electric vehicle parking charging stations in the <br />Downtown to enable drivers of electric vehicles who <br />are working or visiting to enjoy Downtown with the <br />assurance they can charge their cars. <br />9. Continue to enhance and <br />U. <br />Ensure that plans to improve Downtown streetscapes <br />coordinate beautification efforts <br />and other infrastructure align and support a retail <br />and green spaces in the <br />look and feel for core streets in the Downtown. <br />Downtown District (streetscape, <br />(Should be coordinated with the Redwood City <br />parklets, rooftop gardens, public <br />Improvement Association.) <br />art, etc.). <br />Recommendations A -U will be further reviewed for policy and legal analysis prior to <br />incorporation into a Retail Action Plan <br />City of Redwood City 1017 Middlefield Road, Redwood City, CA. 94063 Tel: 650-780-7000 www.redwoodcity.ore <br />BIO <br />