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6.1C 8 MARFaalga 14 continued . Calendar Listings - many papers, websites and art organization newsletters will provide calendar listings for your project free of charge, It provides them with content and information to their audience although do not assume that they will automatically continuously run it. Make sure you have them on your press releases list and send it out at least a week in advance to ensure inclusion. Phantom Galleries could be listed under "Art Exhibits", "Art Events", "Special Events", "Free Events", ete, . Artist Recmitment Marketing- artist recruitment is an on-going process all through the year. As more artists hear about the project, they will help spread the word as well, but it is wise to have the following items ready to distribute. _ "Call for artists" postcards, newspaper listings, art organization newsletter listings _ artist's applications with current location information _ live presentations to schools, universities and art groups . Signage - signage is an important component of visibility. _ Exhibit location signage-In San Jose, we label each Phantom location with the project logo, artist name, media and Phantom contact info. (All public contact comes through Phantom Galleries and we then forward the information to the artist. This gives us the ability to keep track of interested parties which we can use for statistical information,) _ Banners _ if feasible, streetlight banners in the area will help denote the area as a "district". _ Banners for special occasions and lor reception spaces is helpful for people to identify the space as the Phantom Galleries location they are looking for. . Website _ as a chapter member of the Phantom Galleries, we will provide primary contact information for your Phantom Galleries program, as well as a link to your primary website from the PhantomGalleries.com website. . At all events we do suggest a sign up sheet for interested parties to receive updates and announcements via email.