AgdaPkt 2007-11-05 - Laserfiche WebLink

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6.1C 8 Mf~(};3 MARKETING The design and marketing of the project is vital to the success of the project. Chapter members are authorized and encouraged to use the Phantom Galleries brand name and logos. There has been much time and value invested in the visibility of Phantom Galleries both in California as well as nationally. This results in familiarity with the project for both residents, artists and tourists from not only your city but from visiting persons as well. Because of this, there will be less "reinventing the wheel" for each participating city. The logos themselves should not be altered, but you may find the need to personalize the pre- senting organization. For example, in San Jose, it is "POPULUS presents" Phantom Galleries, It would be appropriate to include a city agency, group organization or sponsor in place of "POPULUS pres- ents" to accommodate your obligations to partners. Project language should be the same throughout the marketing pieces. The general public, city agencies, media and artists will all refer to these pieces when they are looking for information to pass along to others or put on their websites, ete. These are the areas of marketing: . General Collateral- this can be done on a quarterly basis or twice a year. It is a "generic" flyer, postcard and/or poster that can be distributed to galleries, museums, cafes, hotel concerieges, tourist bureau offices, schools, art organizations, retail shops ete. year round. . Ads - periodic ads should be utilized for new exhibits, and if that is not possible, perhaps for receptions and special events. San Jose's Phantom Galleries collaborates with a weekly paper for ad space in exchange for visibility of their logo on our marketing materials and website. We utilize this ad space for new exhibits and/or reception information every two months according to our exhibit rotation schedule, >I< Ads should include the following: - Phantom Logo - Current locations, - Artist's names - Reception dates/location - City and/or corporate sponsors - Contact information for the project >I< Local News: - It is always a good idea to let local tv/radio stations know of upcoming exhibit installations and receptions or special events. Usually the media will want to know at least two weeks ahead of time for scheduling. - It's velY important to have a critical mass of exhibits being installed if you hope to have news there"..they are more likely to be interested if you have 10 installs going on versus 2 or 3. - Stations usually have "local community" shows they produce and are always looking for new interesting guests and ideas, - Local networks typically have a "community events" listing on their website as well that you should submit information to.